Marketing Consulting for Software Companies
Your software and your situation are unique.
We can discuss your specific requirements and agree a consulting package that's right for you.
Typical consulting projects
Launch New Software
- Research market needs
- Select customer segment
- Marketing strategy
- Test messaging and tactics
- Campaigns and onboarding content
- Pre-launch excitement
- Reach first 100 customers
Improve Software Marketing
- Interview customers
- Competitor analysis
- Streamline messaging
- Remove friction
- Measure marketing effectiveness
- Inbound marketing
- Conversion optimization
- Test new lead generation
Develop Content Marketing
- Content strategy for your software
- Customer stories
- Website copy
- Sales collateral
- Product videos
- Webinars and seminars
- White papers and data sheets
- Content promotion and distribution
Build a Marketing Website
- Marketing strategy
- Customer personas (profiles)
- Clearly explain value of your software
- Engage and educate visitors
- Flexible hub for online marketing
- Landing pages
- Analytics and feedback
Marketing Consulting That Works For You
Hiring a marketing consultant may seem expensive – how can you be sure you’re going to get value for money?
A phone call and a face-to-face meeting are a great way to get an initial impression—but the proof is doing real work.
Just like your marketing, you should always be testing and measuring effectiveness.
Let’s talk… in most cases a 2-3 day assignment is a great way to prove whether you’ll get value for money using Smart Software Marketing.
