Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
Apple always makes product launches look sooo easy. For everyone else, the best approach is to launch slowly, steadedly, gradually – when you know it is working and which messages/channels are proving most effective then apply the rocket fuel.
Survey forms and especially lead generation forms often ask dumb questions. Asking indirect questions hoping that you can infer data – reduces your data quality and fools no-one.
PowerPoint, famously, makes it easy to create awful presentations. It supports great presentations just as well. It is up to the presenter. One way to get out of the PowerPoint rut is to use an entirely different medium – even dance!
News International are using Lean Startup framework to develop successful products faster. Starting with #1 lesson test customers will buy, before you build.
A systematic examination of product priortization. Taking into account large company vs startup, weighting against KPIs, splitting out minor work, and time boxing.
5 Articles on Startups
Eric Ries’ evangelism for Lean Startup is spreading far and wide. Even to insurance, one of the most conservative and regulated industries. Read how Tom Layfield has started conducting real Lean Startup experiments in insurance.
For a SaaS startup, you have the opportunity to build in methods to sign up more users and learn from them directly into your product. Don’t just focus on what your product does, include chat, helping failed signups, test groups, user data, alerts…
“To reach profitability, you must have a deep understanding of the business. You are likely resource constrained – so each task, priority and function comes at the expense of something else. It is a constant balancing act.”
Excellent practical advice for anyone starting out on a startup journey. If you’re serious about startups, they have to be profitable. 12 rules to keep you on the profitable route.
Earliest Apple computer, was basically a circuit board. The unboxing experience has certainly moved on. If Apple, the pinnacle of polished design, can start with a product this basic – so can you.
5 Articles on Software Marketing
Link building need not mean spamming link exchange requests, forums, and blog comments. Great content is ultimately the best link magnet, but to help prime the pump Gregory Smith share several useful tips to try out.
Video is becoming more and more important as a content medium. Not only is video more engaging and memorable but it carries significant weight for SEO ranking and stands out in reach results.
WordPress sites come with several features to support search engine optimization. But there are a few easy steps to improve your SEO from the outset 1) simplify your permalink structure 2) use an SEO plugin.
A list of 37 (now 47) people to follow on Twitter who focus on content marketing.
The big drawback with social media is the time it takes. Newcomers may be afraid that it is a never-ending black hole that sucks all their time away. Tips here will help you get started and optimize your time.
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