Software Marketing Tweetables 8 April 2013

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

Your Startup’s 10 Most Important Metrics

VC Tomasz Tunguz recommends dividing metrics in distribution, engagement and revenue. And recommends specific metrics to answer the key questions on how well a startup / product is doing.

Three flavors of freemium

Freemiums have to be constrained one way or another so that there is a motivation. Constraining by capacity, number of users, or features are the most popular. But you can constrain by use case as well e.g. free for schools.

Three Enterprise Innovation Strategies

Large can adopt startup innovation by acquiring startups, investing in startups, or creating their own internal startups.

The 5 Best Ways to Get Feedback from Your Customers

Tips on using surveys, feedback boxes, direct reach out, user activity, and usability tests to consistently get feedback.

Convert New Users to Evangelists: Understanding the Post Sign Up Funnel

Converting prospects to customers is not your only funnel. Think of new customers as entering a second funnel where you want to drive them to become evangelists.

5 Articles on Startups

The Mom Test

“How to learn from customers when everybody is lying to you Rob Fitzpatrick is writing the book on how to really do customer development.

How did Lookout outmaneuver Symantec & McAfee?

It’s not just agility that enables startups to regularly beat large software vendors – it’s also passion, hunger, and focus. But remember survivor’s bias, most startups lose you just don’t hear about them.

Startup Marketing is for Growth

Marketing is often the hardest hire for a startup if the founders are developers and undervalue marketing. Marketing at a startup is very different, it’s all about customer development and fast iterations.

Have a clear overview of your Sales Pipeline

A simple online tool for managing your sales pipeline, would be suitable for a B2B startup.

Hiring a Startup Marketer: 6 Must-Have Traits

Startup marketers need to be focused on customers & revenue, be skilled in communications and marketing technology, be self-motivated and agile.

5 Articles on Software Marketing

Tips for Real-World Marketing from SearchLove and LinkLove

A wide range of different marketers favourite tips including how to get more responses to emails, a key term every eCommerce site should optimize for, how to convince a budget holder to invest is speeding up your website and many more.

5 Animation Tools To Help Bring Your Brand Story To Life

A quick review of tools for adding animation to your marketing – add some personality with a low budget.

Why content marketing doesn’t work and what you can do about it

Most content marketing does not work because it is not developed strategically. You need to know who you are writing for, why they should care, and what they will do.

A Sneak Peek Inside Our New Email Marketing Plan

An eCommerce store shares their email marketing plan. Lots of useful ideas for software marketers.

How To Pitch Your Tech Project To Us (And Everyone Else!)

All tech publications regularly complain that people are endlessly pitching them stories – and the way they pitch is ineffictive. Fast’s editor describes how he wants to be pitched.

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