Software Marketing Tweetables 8 July 2013

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software


5 Articles on Product Marketing

Product Strategy Means Saying No

Product managers always want to say “Yes” to add just one “small feature” to help close a deal, to please a boss, to add another option… Be strong, say “No” all features carry a lot of weight – far more than development time.

Two Amazing Bar Charts: % Content Consumption, % Share of Search

Forget vanity metrics – your data analysis should be actionable e.g. Does consumption of your content align with how you prioritize content? What % of search traffic for your keywords comes to your site?

How to Create a Sweet Explainer Video on a Budget

Quick and cheap way to build a short explainer video for your website – step-by-step.

Why freemium models are ‘sexy’ but overrated

Freemium occasionally works where a market is massive. VCs needs massive wins, even if they are riskier investments. This may push too many startups into consumer-focused freemium models.

Escorts, Startups, and the questionable promise of being your own boss

Jason Cohen on being your own boss. It’s not going to be as much fun as you think. You’re swapping one kind of stress for another.


5 Articles on Startups

Find Tech Reporters

Huge list of tech journalists with contact details for when you want to do some PR outreach.

90% of feedback is crap: how to find the next big startup idea

The importance of networking and listening to domain experts before picking *your* idea.

VC model is broken: PreMoney disrupters offer ways to fix that

The VC industry has hardly changed in decades – when huge amounts of capital were required to start a business. Huge disruption is coming. Founders, remember they need you more you need them.

25 Top UK Startups

Startups featured from Bath, Birmingham, Brighton, Cambridge, Edinburgh, Isle of Wight, Manchester, Sunderland, Wales – and yes London.

How This Journalist-Turned-Coder Built His Startup For $6,000

Former Guardian producer Benji Lanyado gave up his journalist job and developed his own startup. Details of how he spent £4k to get it built.


5 Articles on Software Marketing

3 custom reports for content marketing and social media marketing

Most people are bewildered by the amount of information in Google. Useful guide on using custom reports to get useful information.

Creating a Startup Marketing Plan With No Marketing Background

Obviously you have got to build your marketing staretgy around your target audience, but within that use your own passions and preferences to build marketing that is more engaging.

How I use email for marketing

Excellent explanation of how to design email autoresponders for multiple programs before combining into main list.

50 Tools to Jumpstart Your Content Marketing Efforts

Tools to help your content maketing for discovering, distributing, organizing, and creating content.

oDesk vs Elance vs Freelancer and 99designs – Infographic

Comparion of the biggest, cheapest outsourcing market places.

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