You can catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
The best product launches look natural and effortless. Marketing is often considered to be just the announcement and pizzazz. But most product marketing work is “below the waterline”.
Most of a Product Launch Lies Below The Surface http://bit.ly/u7yO9X #ProdMktg
Learn about software product marketing by following these professionals. Lots of great comments
20 Product Marketing Professionals to Follow [Post] http://bit.ly/ubjq4L #ProdMktg
Pricing is one way marketers can disrupt a market. This example of $1 incremental pricing has proven to be very effective. While it won’t be directly applicable to many markets, it’s a great inspiration to think creatively.
Pricing Strategy. Can You Learn from a $1 Example? http://bit.ly/scy9Sx #ProdMktg
Is there such a thing as a “bad” customer? Commercial pressures can force vendors to over-promise or take their product off course. The key is good communications, especially listening to customers. Worth reading through comments.
Are Some Customers “Bad”? post http://bit.ly/sBmpHg #ProdMktg
The challenge: All markets are crowded, too many products, too much noise. The solution: Stake out your own position by being different, and keep your message simple and memorable.
Learn Positioning from this US Politician http://bit.ly/sRPEwd #ProdMktg
5 Articles on Startups
I’m sure most people in startups are familiar with Eric Ries and his approach to Lean Startup. But if you’re not, this video is an excellent trailer that summarizes the approach and motivates anyone to learn more. Excellent video tribute made by www.JooneStudios.com
Brilliant Trailer for Lean Startup [Video 2’30] http://bit.ly/rP7do5 #Startup
Naming your startup is important. The name needs to be memorable and support your marketing strategy. This could be explaining what your startup does or as in this case provide a story.
Giving Your Startup A Name That’s Meaningful to You Shows Passion http://bit.ly/tCuA5n #Startup
Excellent on the biggest problem any company ever faces. To get those first paying customers, focus on a niche, identify pain points, how to reach the people that care. Try lots of different marketing tactics, keep measuring and iterating.
The Biggest Challenge For Any Startup. Winning The First Customers http://bit.ly/tCBcY8 #Startup
While every startup’s needs will be different, this is a great list of apps / tools for a startup covering marketing, development, usability, support. This is useful in 2 ways: the categories you should look at and a solid recommendation for each.
14 Webapps Startup Founder @tahitahi Uses to Manage @Everplaces Efficiently http://bit.ly/u6bq2p #Startup
There are many checklists for startup pitches around but this is one of the clearest and most straightforward. When you’re advising people to be clear and simple, it helps if you’re being clear and simple yourself.
Useful Tips When Pitching Your Startup http://bit.ly/vIN692 #Startup
5 Articles on Software Marketing
The lessons you were taught at school about how to write are not just out-of-date, they are counter-productive. Clarity and simplicity are far more important than impressive vocabulary and grammar.
Write Better Marketing Copy. Unlearn What You Learned At School http://bit.ly/w4rrhb #Software #Marketing
The opportunities to make mistakes in marketing are almost endless. Here are 10 examples to check you’re avoiding. My 11th is make sure you don’t send an email to your leads with all their names on cc.
10 Marketing Nightmares http://bit.ly/toGU6N #Software #Marketing
Not only do aggressive sales people lose deals, but because of their attitude they don’t even get to hear they’re losing the deal or why.
Why Buyers Lie To Your Sales Team http://bit.ly/sf1agC #Software #Marketing
There are a number of services where users can sign up for your startup pre-launch and they include viral mechanisms to get more signups. You could build your own to have full control, or even better use this API for the best of both worlds.
Want Viral Customer Signups On Your Own Startup Site? Code Your Own or Use @kickofflabs API http://bit.ly/sImvZW #Software #Marketing
To succeed your marketing must succeed in all 3 stages: attract, retain, and convert. Two out of three is not enough.
Your Website / Blog Must Pass 3 Distinct Stages To Drive Sales http://bit.ly/rMTOhh #Software #Marketing
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