Software Marketing Tweetables 5 November 2012

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

The Conversion Rate Optimization Report – 2012 Stats [Infographic]

Get the balance right between spending money on acquiring traffic and converting it. Top tips to improve conversions: lots of focused landing pages, structured approach to conversion, and always be testing.

10 Examples of Awful Software Marketing

It’s much easier to see what’s wrong with someone else’s software marketing. Check if you’re making any of these mistakes.

How I Create Products That Sell (and Sales Pages That Convert)

Effective product marketing boils down to understanding your customers. Start by listening, not just to what they say but how they say it. Using customers’ phrases is far more engaging and convincing.

The 4 Keys to Writing Persuasive Copy Without Hype, BS, or Other Icky Gimmicks

Another way to write effective copy is to record yourself talking. Most schools teach kids to write text that is stilted and un-natural. This article include more copywriting tips to help you structure your narrative.

How to Budget for Marketing

Old-school marketing involved setting a budget for the next year and predetermining which campaigns to run. Marketing should be much more responsive. With the flexibility to continually direct funding to the most efficient campaigns. If you must have a fixed budget, then used the budgeted number of new customers as your basis.

5 Articles on Startups

9 Metrics to Help You Make Wise Decisions About Your Start-Up

If you have read Eric Ries’ “Lean Startup” you will know to avoid vanity metrics. Neil Patel clearly explains the most important metrics for a startup – although some won’t apply if you are not a SaaS-based company.

How to Recruit a World-Class Marketer for Your Startup

Another great piece on the KissMetrics blog. If hiring a great marketer is strategically important for you, then approach it strategically. Try them out before before committing 100%.

How to Be an Entrepreneur at Your Day Job

If want to be an entrepreneur, start developing and training yourself to act and appear more entrepreneurial. Now.

Super simple way to wireframe

Superb free online wireframing tool for websites and mobile apps. I am looking forward to using on my next project.

Thinking About Startups and Competitors

“Competitors are a necessary part of the startup world but should not be obsessed over. The best thing to do is to stay close to your customers and provide a great solution.”

5 Articles on Software Marketing

The step by step guide to actionable analytics

Sure, you can find tons of charts in Google Analytics that trend upwards, but so what? Get organized using this excellent guide on how to structure your campaigns and tracking to see what is really working for your software marketing.

How to Build an Agile Content Marketing Team

Producing content for your inbound marketing requires a lot of time and expertise. Ideally you want other people to take as much work as possible (but no more) off the shoulders of your subject matter experts, so they can do their day job.

3 Ways to Grow Your Email List With Twitter

Ideas for how Twitter can increase your subscriber list: 1) link from Twitter bio 2) pay with a tweet 3) “tweet this” links in your newsletters.

16 Newest and Best Twitter Hacks for Your WordPress Website

There are many more way you can integrate Twitter into your WordPress website. Including ways to use lightweight PHP scripts that avoid the need for more plugins.

10 Tips How To Handle Responsive Navigation Menus Successfully

Designing for mobile should not just mean change the layout to tall and narrow. Prioritize the content and use big fat links suitable for big fat fingers.

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