Software Marketing Tweetables 5 November 2013

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

Draft: From Zero To Kickstarter In $5k

Great product launch lessons for any product. Test alternative value propositions / messages before spending any money. A video is a cost-effective compelling way to tell your story, but get the message right beforehand.

4 Essential UX Resources

Top resources to learn about usability and user experience – as recommended by an expert.

Market Research for Software Products

Before “customer development” there was market research. The goal is the same – learn what customers will buy and why. Proper market research is just as effective, but too many research projects have been poorly executed over the years.

How to Educate & Persuade Customers

3 types of communications. When people want to do a task but it’s hard *Simplify*. If it’s easy and they want to do it then *Nudge*. If it’s easy but not something they want to then *Persuade*

How to Write Good Blog Posts

Don’t write to impress. Write for the reader. Unlearn all your bad habits from school days and write naturally, like you talk. But more concise.

5 Articles on Startups

Excel template for cohort analyses in SaaS

The basic idea of SaaS cohort analysis seems straightforward. But it takes a while to figure out how to read it and much longer to create your own spreadsheet. Save your mental energy and time for your own products – use this template and explanation by Christoph Janz.

Thoughts on Internet startups, early-stage investing and other things I care about.

Another great template by Christoph Janz, showing how to put together a KPI dashboard for a SaaS startup.

Postmortem of a Venture-Backed, Acquired Startup

There is almost nothing useful to learn from startup success stories. In hindsight, with rose-tinted glasses they make everything seem far too easy. Kudos to all founders who share failure stories – this is where we can really learn. e.g. sell before you build, only invest $£ when marketing is working.

Post-mortem of a Dead-on-Arrival SaaS Product

Another failure story. Again sell before you build. Scratching your own itch is a poor excuse to avoid customer development.

How We Acquired 100K Early Bird Signups with Zero Marketing Budget

Growth hacking tips, many are specific to their type of products – but still should be able to spark ideas for you.

5 Articles on Software Marketing

Growth Hack: Warm-Up Your Leads Before You Email Them

Lincoln Murphy has put together a great set of marketing tactics of other ways you can use to contact people when you know their email address. Useful before an email blast or ongoing.

The Biggest, Yet Never Mentioned, Benefit of Content Marketing

Done right, content marketing gets you more traffic, increases conversation rates, and helps you raise prices.

10 Reasons Your Startup Will Fail

Main reasons startups fail 1) coding before knowing people will buy 2) spending £$ before proving marketing drives a positive return.

How To Come Up With 100+ Content Ideas In 10 Minutes

Use a brainstorming session with your team, or if you’re working solo, use a friend. Don’t analyze just generate ideas. Augment by always carrying a notebook.

Lead generation and social marketing key for marketers, says Forrester

Forrester research shows the importance of investing in marketing for SMEs. Treat your whole lead process professionally – this is your business.

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