Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
There is no formal route into product marketing, several product marketers share their stories on how they got started.
How did you get into prodmktg or prodmgmt http://bit.ly/xeXGEr #ProdMktg
My latest blog post, on marketing budgets, how big they should be and which types of marketing investment are the most effective.
Software ProdMktg That Works (Pt 6) http://bit.ly/A9w5EV #ProdMktg
ebook by Jennifer Doctor “A real and practical starter guide for buyer personas”
Developing Buyer Personas for ProdMgmt and CustDev http://bit.ly/AqRHQh #ProdMktg
Yes it’s important to listen to customers and understand what they want. But don’t go and build everything they ask for. Listen to learn, then apply your judgement to build and market what’s important for your business.
Goal of listening to customers is not please every one of them http://bit.ly/yawxqo #ProdMktg
Saaed Khan explains his rule “If I’m not adding value to a situation or process, then I have no business being a part of that situation or process.”
Add value or get out of the way! http://bit.ly/y2NJ1A #ProdMktg
5 Articles on Startups
Ash Maurya describes his “Lean Canvas” and why it is more useful for a startup than Alex Osterwalder’s Business Model Canvas.
Why Lean Canvas? http://bit.ly/zJcVgK #Startup
It’s great to be solving customer problems. But if you react to every criticism by building new features your product will become bloated and less useful.
Why Problem Solving Can Be Disasterous for a Startup http://bit.ly/zpUKMM #Startup
Lincoln Murphy has a whole series of articles with advice for SaaS / Startups on pricing and converting free > paid customers.
Useful Resources: SaaS & Startup Pricing. Increase Free > Paid Conversions http://bit.ly/w8O26Q #Startup
Folks who know nothing about your business will evaluate it based on the default metrics: traffic & revenue. They will advise you to increase these 2 numbers. Accepting the default metrics is bad.
Why Watching Traffic Kills a Startup http://bit.ly/xWP1Id #Startup
So you want a domain name that’s already been taken. How much will it cost to acquire? how do you go about it and not get ripped off? Advice from Julian Shapiro.
How to Acquire a Domain Name (That Someone Already Owns) http://bit.ly/x9ccxb #Startup
5 Articles on Software Marketing
Seeing which keywords visitors are using to find your website is extremely valuable. But Google has started to encrypt these for people signed into Google – meaning you’ll only get keywords for AdWords traffic, not unpaid search.
Advertising is not the only reason you will need to spend £$ on Adwords http://bit.ly/xOQXuO #Software #Marketing
Understanding how our brains work, helps create marketing that gets visitors’ attention. See how emotions, images, and numbers all help.
8 Things That Grab and Hold Website Visitor’s Attention http://bit.ly/wL6pnr #Software #Marketing
Free trials are the norm now. To get people to take the trial you have to actively market the trial. It will not just sell itself.
Sell your Software Trials & Demos to Increase Sign-Ups http://bit.ly/wtT6Ah #Software #Marketing
Signup landing pages were originally developed as a way to capture email addresses ahead of a product launch. But they can also be used for events, beta testing, mailing lists and more…
Alternative Ways You Can Use Signup Landing Pages http://bit.ly/z3105b #Software #Marketing
Up to 60% of deals in sales pipelines are currently not being lost to the competition, but are being lost to the status quo – the do nothing buyer.
Your #1 Competitor is “Do Nothing” http://bit.ly/wbrnRY #Software #Marketing
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