Software Marketing Tweetables 5 December 2011

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software


5 Articles on Product Marketing

Conducting a Competitive Analysis

To compete effectively, you must understand the competition. Analyse strengths / weaknesses then equip your sales teams with competitor-specific versions of your collateral.

Very Useful for ProdMktg – How To Perform Competitive Analysis http://bit.ly/u2PMQA #ProdMktg

Software Product Marketing That Works (Part 1)

Old school product marketing no longer works. Customers hold the power now, vendors are brought in late. Marketing must change.

Software Product Marketing That Works (for Startup or EnSw) http://bit.ly/slqU1N #ProdMktg

Marketing Mayhem, part II

Brutal story, how a marketing leader from a large company is disrupting a small software firm.

New Marketing Director at Dysfunctosoft is Creating Havoc http://bit.ly/szaJQb #ProdMktg

Poke the box… product management

Inspired by Seth Godin, product managers need to be pro-active, seize the initiative, drive your product forwards, question assumptions and “poke the box”.

Why Product Managers Need to ‘Poke’ http://bit.ly/te0qIe #ProdMktg

Customer-Centricity: how to become customer-centric in one easy step

Most companies pretend to care about customers. Their mission statements are stuffed full of corporate-speak (insincere) good intentions. To be really customer-specific you may need to abandon industry practices that hurt customers.

Become Customer-Centric in 1 (not) Easy Step http://bit.ly/vrQG6o #ProdMktg


5 Articles on Startups

Jon Callaghan gives us his views of the Entrepreneurs Festival

Silicon Valley VC founder, Jon Callaghan shares his excitement about the emerging startup scene in London.

Silicon Valley VC on London’s Vibrant Startup Scene http://bit.ly/vAYNEi #Startup

Types of “Coming Soon” Page Design With Examples

There are many different ways to put up a page to announce or (pre-announce) a software product. It can be so much more than just a holding page. Lots of examples for inspiration.

7 Types of “Coming Soon” Website (many examples of each) http://bit.ly/uG0Mjj #Startup

SaaS valuations: off the charts and staying that way

It is going to be difficult for large enterprise software vendors to move to subscription-based models. Acquiring SaaS companies is their easiest option. (SAP just acquired one after this was posted).

Why Enterprise Software Vendors are Buying Up SaaS Startups http://bit.ly/swghQd #Startup

15 productivity tools to play with

Startups should use other startups to help them get stuff done quickly and easily. And they can pick up useful product and marketing tips.

15 Productivity-Increasing Apps http://bit.ly/uFX28o #Startup

Duedil’s List of London Startups

The list of tech startups is growing. Map and (some) financial information provided by Dudeil.

330 Tech and Online Startups in London. List and Map http://bit.ly/t71XZf #Startup


5 Articles on Software Marketing

Website Testing Wins: Seeing Was Believing With Product Videos

Management knew there was no point adding a product video, it would be a flop. Testing proved they were completely wrong.

Website Testing Proves Management Cannot Predict Customers’ Preferences http://bit.ly/unnjlk #Software #Marketing

7 Truly Awful Landing Pages You Won’t Believe Are From Well-Known Brands

Lots of examples of good and bad landing pages. Useful tips and advice.

7 Examples of Awful Landing Pages http://bit.ly/tXgucH #Software #Marketing

What is Marketing?

Marketing is the name we use to describe the promises a company makes, the story it tells, the authentic way it delivers on that promise.

Marketing The Real Definition http://bit.ly/vImxPa #Software #Marketing

The New Metrics for CIO Success

CIOs have to be much more business-focused. Understanding what CIOs really needs to be successfull will help you market to them.

Do You Market to CIOs? Be Aware Today’s CIO Faces Very Different Challenges http://bit.ly/sPQito #Software #Marketing

How the Rift Between Sales and Marketing Undermines Reps

Marketing needs to understand Sales as well as customers, to help give Sales what they need to sell. Hint, it’s not always what Sales asks for.

4 Ways Marketing Can Step Up and Deliver for Sales http://bit.ly/sQ7TRj #Software #Marketing

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