Software Marketing Tweetables 5 August 2013

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

The Problems with Everyone AB Testing Everything

“for a website to really learn anything from an AB test you need at least 200 conversions. Most websites get 200 conversions after a few months!” So test major changes not cosmetic tinkering.

Agile Mindset for Your Startup

Product teams in large enterprises should focus on agility. Be like a startup – assume you don’t know and that you’ll need to keep changing what you do while you do it.

Decisions, Decisions, Decisions

None of use are immune to confirmation bias. Strive to find evidence that disproves your hypothesis.

5 Landing Page Headline Formulas Tested

Examples where messages focusing on benefit do well for consumer marketing. Not necessarily true for business-to-business.

Framing Your Startup’s Sales Pitch: Focus on Value, Not on Cost

A lot of messaging to businesses talks about saving costs and headcount. So many vendors have pitched this line it lacks credibility.

5 Articles on Startups

Customer validation: from lean startup to craigslist

Real customer development is hard work, books make it seem easy. Get out there and start – it’s the only way to learn. Talking to people is not enough – structure your questions so they are likely to say no.

4 Quick Ways To Find An Email Address and Other Contact Details

Bookmark this for the next time you are trying to find email addresses for B2B customer development.

How things get done

“Most early-stage startup founders do a bad job of getting the company to focus on just two or three critical priorities—they chase whatever shiny new object appears that day.”

Bootstrapped, Profitable, & Proud: Huckberry

Huckberry is a rare example of a bootstrapped retail success. They managed to build a business plan where they receive payment before paying suppliers.

LeanWagon Gets Lean with PowerPoint

Every business person can develop a fake product to test their “solution” with potential customers.

5 Articles on Software Marketing

Content Marketing on a Shoestring Budget: Distribution

The simplest way to get more people to read your content marketing is to invest more time and energy on distribution. Reuse content in multiple formats, build up a series of tactics as a routine to promote content.

A Startup Content Marketing Cheatsheet: Mapping to Buying Stages

Great reminder that you should always be designing your content marketing to fit into your buyers journey.

The highest ROI way to increase signups: Make a minimal homepage

When marketing to consumers, keep your messages simple. Encourage an impulsive decision to proceed. Invest in gorgeous design and minimal copy. Less relevant for B2B.

Marketing with Asana: The Tools We Use

Interesting to see what a leading SaaS company is using for their own marketing – of course their choices have a slant towards SaaS and Startups.

Do you start with the design or the copy?

When building a website, the copy does come before design. But I always start with high-level messaging and often want to improve my copy when I have seen the design. 1) based on designer’s creative ideas and 2) trimming a few words to even out the layout.

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