Software Marketing Tweetables 4 February 2013

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software


5 Articles on Product Marketing

Product Roadmap Without Dates

Get the best of both worlds. Discuss roadmap priorities with customers + retain agile development flexibility by de-emphasizing dates from roadmaps.

Agile vs. Waterfall – what is the big deal?

Traditional project methdologies including IT have been based on designing and documenting all details as early as possible. Agile is based on flexibility, learning as you proceed. Agile delivers faster, better, cheaper… and agile teams are happier.

Convert More Visitors to Customers by Understanding Your Funnel

Prospects are rarely ready to buy when they first come to your website. Tips on how you can nuture and convince them – based on a funnel.

Do you really understand the true benefits your product delivers?

To drive product sales, you should invest time (a lot of time) talking to your customers and understand how the really benefit for your product.

How to Write a Case Study (Without Putting Your Eye Out)

Most customers want to replace drudgery with happiness. Write case studies that show the conversion when using your product and use language to convey the change in emotion.


5 Articles on Startups

6 Things You Need to Pivot Successfully

It’s only a pivot if you have validated learning and are changing one aspect to reach your big vision.

Avoid the 50/50 co-founder model – here’s why

Don’t assume you need co-founders and don’t assume the split hs to be equal. Start by yourself, prove it works and then bring in the talent you need.

An introduction to Lean Analytics (for #LeanLondon)

Ben Yoskovitz is about to release his book “Lean Analytics”. In these slides he described how to determine which metric your startup should focus on.

How $375 and Craigslist Saved Me Months of Customer Development

Paying for interviews can speed up learning, but be very careful the payments are not introducing bias.

A compass is not a map

Learn techniques and ideas from other startups. But you still need to decide what is right for your startup.


5 Articles on Software Marketing

B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1

For all the attention and hype around social media it is a poor lead source for B2B. But where it can be tracked data points to Twitter being a much better source than Facebook and LinkedIn.

7 Incredible Web Design, Branding, Digital Marketing Experiences

Great examples to inspire your marketing website. It’s not just great design + copy + content… It’s the entire experience that delights customers.

Never Underestimate the Power of Being Helpful

Customers are more likely to buy if you make it easier for them to choose.

5 Landing Page Conversion Killers

Reminders on what to avoid on your landing pages.

The stupid cookie law is dead at last

The UK cookie law has been so ridiculous that even the ICO (organization responisble) has given up trying to ask for permission to set cookies.

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