Software Marketing Tweetables 30 July 2012

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

Get Off the Bitch Train: Selecting the Right Idea for your Product

Jesus Rodriguez on how to select product ideas. Bottom line: test your idea, analyze it but don’t get paralyzed – start executing before trying to answer ALL questions.

8 Habits Of Conversion-Focused Copywriters

Lots of useful advice for improving your copy writing, none more important than understanding your customer.

BusinessLink: Tuning up Your LinkedIn Profile to Increase Marketing Reach

Use LinkedIn for more than just an online CV (resume).

6 Variables To Test On Your Call-To-Action Buttons

Test your call to action buttons: 1) Size 2) Color 3) Text 4) Effects 5) Position 6) Whitespace

The Art of Seducing Google with Great Content

You pay to get high rankings in search results, but the currency is high-quality content. Tips on provide content your audience will want.

5 Articles on Startups

Don’t waste your time in crappy startup jobs.

Michael Church believes “current VC-funded startup scene [is] a total waste of time for most of the people involved.” He argues that software engineers are under-rewarded at startups in the short-term and long-term. Worthwhile for anyone in this position to be wary of empty promises.

Is ‘experiment’ a good metaphor for startups?

Tendayi Viki, is a rare example of an entrepreneurial-minded academic in the UK. He points out that startups should be cautious that quick tests cannot be blindly relied on. They are not experiments that provide absolute “proof” that a scientist would require.

Three Lean Startup Principles to Live By

1) “Never ever trust a speaker or a consultant who thinks they know everything.” 2) “The goal is to learn something about your customers.” 3) “The way to do that is to talk to your customers.”

Website ads are not a revenue stream for startups

Martin Zwilling argues that any VC-funded needs to earn a minimum of $50M per year. If they rely on advertising for revenue, then they will need 4 billion page views per month, and only 10 US websites achieve that.

The antidote to startup funding: customers!

Customers are the perfect source of funding for so many reasons. Customer revenue proves product/market fit. VC funding is dilutive and takes time away from learning what customers want.

5 Articles on Software Marketing

How to Get Google to Index Your New Website & Blog Quickly

A useful list for launching a website, to help it get picked up by search engines quickly.

Why I Fired My Marketing Agency

Advice for Small Business Owners: 1) Hire Marketing Agencies Only When You Can’t Solve Your Problems Solo 2) If You Decide to Hire, Hire Only Thought Partners 3) Hold Your Marketing Agency Accountable for Producing Results.

Design Website on Paper with Sticky Notes

Nice idea for UX design, pre-printed post-it notes with common user interface elements.

Paid vs. Organic Search: Are PPC Ads Winning the Google Click Wars? [Infographic]

According to WordStream research, PPC clicks outweigh organic where there is “high-commercial-intent”. Access to full article needs free signup to Marketingprofs.

Six reasons cold prospects will want to take your call

Almost everyone dreads cold calling, here are a few tips to get fewer rejections and more results.

https://twitter.com/SmartSoftMarket/status/227773901478957057

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