Software Marketing Tweetables 30 April 2012

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

What’s a Product Marketer Doing with the Roadmap?

‘Marketing can offer Agile teammates suggestions about product features… deconstructing these “wish lists” into saleable features, making it easier for you to prioritize and assign business value.’

What’s a Product Marketer Doing with the Roadmap? http://bit.ly/I8JrMW #ProdMktg

Motivate Your Prospects to Make Tiny Commitments

Before asking for a sale, get small commitments e.g. “which best describes you? Are you more of an X or more of a Y?” Any interaction means a visitors is more likely to complete your desired call to action.

Motivate Your Prospects to Make Tiny Commitments http://bit.ly/INbWfb #ProdMktg

How to Steal Killer Sales Copy Straight from Your Prospects’ Mouths

Your marketing will sound phony if you lock yourself in an ivory tower and just write. Instead use customer’s own words. Listen to what they say, check forums and user reviews for exact phrases.

Great tips for prodmktg messaging How to Steal Killer Sales Copy Straight from Your Prospects’ Mouths http://bit.ly/IK1tCM #ProdMktg

Anatomy of a Startup Video

Great step-by-step guide for creating an animated video. Also useful for creating any product marketing video

How to Create an Animated Video http://bit.ly/JqxUDP #ProdMktg

Clarity rated top tactic in developing effective value propositions

Market research on value propositions shows “Clearly…” in positions #1 and #2.

Clarity = Most Effective Tactic for Value Propositions http://bit.ly/IdkWsn #ProdMktg

5 Articles on Startups

I Redesigned My Software. Users: Thrilled. Conversion Rates: Up. Sales: Unchanged.

Thorough study on the impact of a website redesign on software sales at every stage of the funnel.

Software ReDesign. Users: Thrilled. Conversion Rates: Up. Sales: Unchanged. http://bit.ly/JkHW9q #Startup

What makes a product “fit” a market? Or how to achieve product-market fit?

A product “fits” a market when 1. adoption of your product exceed competitors 2. missing features in your product but still sought after 3. The problem you solve for the user is such a big one that they are willing to forgive

“What makes a product “fit” a market?” http://bit.ly/IDFxYs #Startup

Startup Founders: Don’t Freak Out

Bad things happen for startups. The path to success is often a painful one, but don’t make a bad situation worse by panicking or over-reacting.

Startup Founders: Don’t Freak Out http://bit.ly/K2vzmn #Startup

Mental Model Diagrams

Illustation of Indy Young’s approach to mental models for customer interviews.

RT @welovelean: Conduct customer interviews? Here’s an introduction to mental models (in pictures) http://bit.ly/Kn2uxT #Startup

Before naming your startup, read this.

Take your time coming up with a name for your startup. There are no valid excuses for poor names, read these tips.

Read This Before Naming Your Startup http://bit.ly/JpFmD6 #Startup

5 Articles on Software Marketing

Go Guerrilla: A DIY Guide to Product Launches

Tips on contacting media / bloggers for PR to support your product launch

Go Guerrilla: A DIY Guide to Product Launches http://bit.ly/IBvvo7 #Software #Marketing

6 Basic DOs and DON’Ts of Website Construction

Basic reminders of what your website should and shouldn’t include.

6 Basic DOs and DON’Ts of Website Construction http://bit.ly/JjdjiX #Software #Marketing

Words Matter. Talk About People: Not Customers, Not Consumers, Not Users

The way you think about your audience shows in your words. Talking about users and customers reveals you thinking about them “using” and buying.

Words Matter. Talk About People: Not Customers, Not Consumers, Not Users ux http://bit.ly/J1M8v9 #Software #Marketing

PR, Funding Announcements, and Telling Your Story

PR should not be just about getting a your name and a traffic spike. It should be about telling your story to a wider audience.

“What’s the value of PR for a Startup?” http://bit.ly/IS0v4Z #Software #Marketing

How to Design a Persona-Centric Website Experience

Understanding your target audience is always essential for effective marketing. This is particularly important if you are targeting multiple segments or personas.

How to Design a Persona-Centric Website Experience http://bit.ly/IKfZKP #Software #Marketing

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