Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
‘Marketing can offer Agile teammates suggestions about product features… deconstructing these “wish lists” into saleable features, making it easier for you to prioritize and assign business value.’
What’s a Product Marketer Doing with the Roadmap? http://bit.ly/I8JrMW #ProdMktg
Before asking for a sale, get small commitments e.g. “which best describes you? Are you more of an X or more of a Y?” Any interaction means a visitors is more likely to complete your desired call to action.
Motivate Your Prospects to Make Tiny Commitments http://bit.ly/INbWfb #ProdMktg
Your marketing will sound phony if you lock yourself in an ivory tower and just write. Instead use customer’s own words. Listen to what they say, check forums and user reviews for exact phrases.
Great tips for prodmktg messaging How to Steal Killer Sales Copy Straight from Your Prospects’ Mouths http://bit.ly/IK1tCM #ProdMktg
Great step-by-step guide for creating an animated video. Also useful for creating any product marketing video
How to Create an Animated Video http://bit.ly/JqxUDP #ProdMktg
Market research on value propositions shows “Clearly…” in positions #1 and #2.
Clarity = Most Effective Tactic for Value Propositions http://bit.ly/IdkWsn #ProdMktg
5 Articles on Startups
Thorough study on the impact of a website redesign on software sales at every stage of the funnel.
Software ReDesign. Users: Thrilled. Conversion Rates: Up. Sales: Unchanged. http://bit.ly/JkHW9q #Startup
A product “fits” a market when 1. adoption of your product exceed competitors 2. missing features in your product but still sought after 3. The problem you solve for the user is such a big one that they are willing to forgive
“What makes a product “fit” a market?” http://bit.ly/IDFxYs #Startup
Bad things happen for startups. The path to success is often a painful one, but don’t make a bad situation worse by panicking or over-reacting.
Startup Founders: Don’t Freak Out http://bit.ly/K2vzmn #Startup
Illustation of Indy Young’s approach to mental models for customer interviews.
RT @welovelean: Conduct customer interviews? Here’s an introduction to mental models (in pictures) http://bit.ly/Kn2uxT #Startup
Take your time coming up with a name for your startup. There are no valid excuses for poor names, read these tips.
Read This Before Naming Your Startup http://bit.ly/JpFmD6 #Startup
5 Articles on Software Marketing
Tips on contacting media / bloggers for PR to support your product launch
Go Guerrilla: A DIY Guide to Product Launches http://bit.ly/IBvvo7 #Software #Marketing
Basic reminders of what your website should and shouldn’t include.
6 Basic DOs and DON’Ts of Website Construction http://bit.ly/JjdjiX #Software #Marketing
The way you think about your audience shows in your words. Talking about users and customers reveals you thinking about them “using” and buying.
Words Matter. Talk About People: Not Customers, Not Consumers, Not Users ux http://bit.ly/J1M8v9 #Software #Marketing
PR should not be just about getting a your name and a traffic spike. It should be about telling your story to a wider audience.
“What’s the value of PR for a Startup?” http://bit.ly/IS0v4Z #Software #Marketing
Understanding your target audience is always essential for effective marketing. This is particularly important if you are targeting multiple segments or personas.
How to Design a Persona-Centric Website Experience http://bit.ly/IKfZKP #Software #Marketing
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