Software Marketing Tweetables 2 July 2012

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

Have You Tried Talking To Your Customers?

Far too much time is wasted on internal arguments about what customers / users want. Your opinions and speculations are very likely to be wrong. Find real data points – even if it is just asking a few people.

What Starbucks Can Teach Product Managers About How People Pay For Your Product

Really understanding customer behaviour and motivation uncovers new ways to sell more. Loyal customers are more profitable for you, so learn how to make them more loyal.

A Guide to Lean Product Management

“It is time to toss out the feature roadmap, shatter the functional silos, and leave the industrial revolution behind.” A 6-step guide on efficiently selecting the optimal features to build.

TEDxOxbridge – Richard Seymour – The Pilot’s Prayer

Customers are not always right. They often don’t know what they want or even what they do. For proof you need to observe their actions.

5 Psychological Studies on Pricing That You Absolutely MUST Read

The process of buying is often illogical. Our emotional mind decides what we do. See how you can use psychological “tricks” to sell more.

5 Articles on Startups

How to Create a Business Model Canvas in Google Docs

Alex Osterwalder’s Business Model Canvas is very popular but is generally available only on paper. This article teaches how you make your own online version in Google Docs. Great for customization and online collaboration.

The difficulty in giving honest feedback to entrepreneurs

There is a dilemma when giving honest feedback. Polite encouragement of bad ideas or ripping into enthusiastic beginners is not helpful. Straightforward practical advice on what to do next is more valuable.

Anybody that Knocks LinkedIn Doesn’t Know How to Use It

LinkedIn is an amazing service for discovering who to contact, especially if you are working on any B2B projects. You will have to pay to get the most from it.

Want to be happy and successful? Bring happiness to others

On a quick existential aside, Joel Gascoigne shares that helping other people makes him happy. Helping others makes us feel good and can help productivity.

7 Do’s and Don’ts for Founders

Ryan Carson shares his survival tips for being a startup founder primarily around productivity and prioritization.

5 Articles on Software Marketing

When The Boss Has A Crazy Idea, It’s Time To Start Testing – An Interview with a Chief Data Officer

How can you say “No” if your boss is a moron? Test their crazy idea, you never know. Maybe they are not a moron or maybe they made a lucky guess.

5 Things You Probably Didn’t Know About Google Analytics

Google Analytics or any other analytics package are never truly accurate. They make sensible judgements based on what they can see. Usually best to treat as trends / comparisons not absolutes.

How Customers Decide to Buy

Customers decision-making process goes through a discrete series of steps based on liking you through to timing.

SEO is More Than Link Building

Building back-links is valuable but blackhat techniques rarely work in the long-term. Get the SEO basics right and focus on producing consistent, relevant content.

5 Ways to Improve Your Contact Form Conversion Rate

1) minimize number of fields 2) create trust 3) be helpful 4) reduce friction 5) design for mobile

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