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Software Marketing Tweetables 29 April 2013

By on 29 April, 2013 in Tweetable

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software


5 Articles on Product Marketing

Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think

Appearing “simple” used to be a disadvantage. 20 years ago we strived for technological sophistication. Now simple means elegant, easy, effective, excellent-design. Your customers will appreciate you making their life simpler.

Positioning: The Battle for Your Startup

Work out where you really stand in customer’s minds – don’t just trumpet out where you want to be. Understand why customers choose you and why they don’t. Then focus on the segments where you’ll win and emphasize your positioning in your marketing.

Product Management vs. Product Marketing: Who is Responsible for “In-Product” Messaging?

A product trial is an essential part of marketing a product. If you have both product marketing and product managers working together, product marketing should take the lead on the copy. But avoid this becoming a battleground – working together will always achieve more.

How to get Product Managers to listen to customer feedback

Product Managers want customer feedback – so don’t be so grumpy when you get it :) Tell your support team how you want to receive feedback, show them it’s valued and you’ll get an invaluable set of ears into your customer base.

Don’t Launch Your Product

What most people think of as a product launch is wrong. Forget big bang surprise. Instead, build slowly keep testing your marketing and improving your product to get product/market fit. Then scale.


5 Articles on Startups

Silicon Beach – Welcome to Brighton, the UK’s Thriving South-Coast Tech Haven

London completely dominates the UK startup “scene” – especially the South East. But Brighton has a great concentration of startup talent especially for design and gaming.

Startup Ideas: What are the best ways to think of ideas for a startup?

Free-form brainstorming and waiting for that brilliant startup idea to strike you in the shower – don’t work for most people. Focus on industries / markets where you have domain knowledge and look for pain points.

Habit Startups

Designing your startup to attach itself to users’ existing behaviours can make it habitual – driving usage through the roof.

Marketing Software, For People Who Would Rather Be Building It

Patrick McKenzie is a engineer turned phenomenal marketer. This is an excellent talk he gave in 2012 describing how he found his business idea and dispensing excellent marketing advice. The video is nearly an hour long but filled with humour it fles by.

Inside a Completely Transparent Company

Many startups share their experiences as they blog. Vowing to be different from the old-school, they promise transpacrency internally and externally. Buffer are taking this further than anyone – investing in their “culture” – even publishing salaries and equity splits internally.


5 Articles on Software Marketing

How And Why To Create Your Content Marketing Hub

Why marketing has switched to content marketing. How SAP is using content to earn (not buy) traffic, links, and leads.

How I increased conversions from LinkedIn by 866% in 2 months

How you can distribute your content using LinkedIn.

How to Effectively Build an SEO Campaign From The Ground Up

How to get started on SEO marketing. Beginning with AdWords may seem counterintuitive.

40 Marketing Superstars to Follow on Twitter

List of marketing folks Matt Anderson recommends following on Twitter.

Overthinking Things

Interesting anecdote to reinforce why you should avoid trying planning and calculating too much in advance.

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