You can catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
Humorous short puppet video by Duarte (the people who did Al Gore’s PowerPoint) on not having too many slides in your presentation.
Don’t Count Your Slides. Make Your Slides Count http://bit.ly/to1GCu #ProdMktg
Unless you’re selling a commodity, your pricing should reflect expertise and rarity not cost of production. Picasso example helps to clarify.
Check You’re Not Setting Your Price Too Low http://bit.ly/vjxhi3 #ProdMktg
Checklist of different ways you can observe and learn from your competition.
12 Legal Methods for Competitor Research by http://bit.ly/rNh2iF #ProdMktg
I often refer to MailChimp for inspiration. Their crisp, humorous writing style cuts through bland corporate speak.
Great Examples (from @MailChimp) of How to Communicate Clearly http://bit.ly/u9KnNp #ProdMktg
As experts on a product, the product team are often too clever, adding too many clever features. Complicated is Dumb. Clear is Smart. “Clear first, clever second” is one of my all time favourite quotes.
Wise Words for Product and Marketing “clear first, clever second.” http://bit.ly/tUx7sI #ProdMktg
5 Articles on Startups
Great realistic post on funding for a UK startup. Success is mainly about the selling / marketing. Refreshing to find an article that’s UK-focused and blunt about how hard it is
Excellent Advice for any UK Startup ‘The Startup Handbook’ http://bit.ly/st8bmf #Startup
Which App is Best for Creating a Landing Page
3 of the main apps reviewed for quickly creating a pre-launch page for your startup, including options for viral referrals.
Reviewed: 3 Main Apps (@launchrock @unbounce @kickofflabs ) for Startup Launch Pages
Early on, your startup must be focused on product. Some quick branding tips will help before you bring in full-time Marketing
Design Tips when Branding your Startup http://bit.ly/t1CDhn #Startup
When hiring a product manager, look for a future CEO. Someone with product vision, entrepreneurial spirit who can inspire team.
The Ideal Product Manager for a Startup http://bit.ly/tbLLaJ #Startup
Amazing story, one small marketing approach the key to success for this app.
Startup Example. Tiny Marketing Change the Difference between Success/Failure http://bit.ly/uZNGMa #Startup
5 Articles on Software Marketing
5 tips for producing regular high-quality content. Be organized, reactive, use messaging grid.
Great Advice on Producing Regular High Quality ContentMarketing http://bit.ly/uOvG07 #Software #Marketing
Gartner analyst’s opinion is that the 4 mega enterprise software vendors all deceive their customers to maximize revenue, but each uses a different approach.
Gartner Analyst Discloses What Microsoft, Oracle, IBM, & #SAP Don’t Tell Customers http://read.bi/taKubc #Software #Marketing
Outbound marketing is becoming less effective as buyers rely on their own research. Vendors have less opportunity to directly influence sales cycle.
B2B Customers Contact Vendors Late in Sales Cycle, So Vendors Can’t Influence Criteria? http://bit.ly/tpwh7f #Software #Marketing
Advice on pricing: don’t emphasize price, focus on value.
What Do You Do When Customers Complain About Pricing? http://bit.ly/vjTPg5 #Software #Marketing
Adapt your message to your target audience based on ther size, industry, geography, behaviour, role…
5 Ways to Segment Your B2B Tech Customers http://bit.ly/rsGh9R #Software #Marketing
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