Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
Useful graphic listing steps to consider pre- and post-launch. A visual reminder that a launch is not a single event.
Nice product launch checklist http://bit.ly/KM15ps #ProdMktg
Software design has evolved beyond functionality. The consumerization of IT means training should disappear for most users. User experience is more important as a competitive differentiator than length of feature lists.
User Experience for B2B Software Development Sucks | Need Professional ProdMgmt and UX http://bit.ly/KB6CPm #ProdMktg
Part of a series on how to start a career in product marketing / product management. Here Karol McCloskey describes how you need to market yourself just like you would market a product.
How to Get Started in Product Marketing / Product Management http://bit.ly/L4HFsf #ProdMktg
Great list of freemium pricing pages, with analysis as Rishi Shah picks the best of each for his pricing page.
Excellent » Freemium Options Evaluated. Picking Best of the Best http://bit.ly/Lq9jT9 #ProdMktg
Producing quality content for inbound marketing takes a ton of time. Rachel Foster offers some tips to improve efficiency.
Doubling Your B2B Content Without Doubling Your Workload http://bit.ly/LSYXO0 #ProdMktg
5 Articles on Startups
Do you have a killer startup idea? Here are some patterns for successful startups that could inspire you.
How To Find Startup Ideas « Some Patterns to get you Thinking http://bit.ly/Ke8Lzp #Startup
Firas Raouf explains the diliemma faced by a rapidly expanding SaaS company. They are growing at about 50% but acquiring customers is currently too expensive. Getting those marketing costs down is now more important than just growing.
How a Growing Startup Can Accelerate While Reducing Costs http://bit.ly/KB7rIe #Startup
Great summary by Graham Ashton of Joel Gascoigne’s excellent implementation of Lean Startup principles. He really tested demand before building and it really worked.
6 Lessons from Building Buffer – notes for a talk by @JoelGascoigne http://bit.ly/KXNlqn #Startup
The hardest part of any startup is usually figuring out the best way to get your product to the right people to buy it. Getting the right balance between sales and marketing will depend on price and complexity. A major benefit of founders doing customer development is learning how to reach customers and what it takes to sell to them.
Distribution = Critical Startup Secret http://bit.ly/Kgug1Z #Startup
In all walks of life, studies regularly show that non-financial benefits are more effective on motivation, so long as basic financial security is established. For startups, this is especially true.
7 non-Financial Ways to Motivate Your Startup Team http://bit.ly/KB54Fe #Startup
5 Articles on Software Marketing
Another great study on software pricing pages. Focusing on why prices should decrease as you read from left to right.
Pricing Page for SaaS / Software. Highest on Left or Right? @lincolnmurphy Has the Answer http://bit.ly/Keb8Cs #Software #Marketing
Advice to treat a proposal as a part of your marketing. Present them quickly and focus on benefits not fees.
How to Land More Clients With Your Proposals http://bit.ly/Lzme1b #Software #Marketing
Most articles on SEO are out-of-date, too detailed or thinly veiled sales pitches. This explains enough for most marketers before they need to hire a specialist.
Smart, well written article on SEO basics http://bit.ly/Ke10Kk #Software #Marketing
Good read on A/B testing. Including why you need to start with a hypothesis not just dredge data until you find a slightly better result.
Good intro to A/B testing. Seriously: why isn’t everyone split testing?? http://bit.ly/Hz1RjS #Software #Marketing
A range of marketing tools. Most are well known but a couple of new ones look interesting.
9 Powerful Tools to Attract Clients http://bit.ly/MNB9b1 #Software #Marketing
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