Software Marketing Tweetables 27 May 2013

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

Does your product suck? Stop adding new features and “zoom in” instead

Software that tries to do too much fails. Users hate bloated menus, complex interfaces, and a steep learning curve. Do the opposite, strip down to your core product and do that really well – but first test what impact that will have.

Tiered Pricing vs Pay-As-You-Go

Having a fixed price per month can be attractive to some customers, but pricing that is based on usage is attractive when customers find it difficult to predict their usage. Ideally you should offer both.

Respect Your Competition

Just like your own company, your competitors are talented, smart, and have a great product. It may be good for morale to poke fun at their mistakes, but underestimating them is a big mistake. Don’t kid yourself – watch and learn what they do well.

SaaS Pricing: Features that Make People Upgrade

Drawing the line between free and premium is a delicate art in freemium pricing. Users must experience enough value to use the free product – and experience desire for more – without feeling too hassled by upsell nag messages. Examples of how to get the balance right from Buffer, WebEx, and HelloFax.

12 Tips for Obtaining and Using Customer Testimonials

How to regularly get genuine customer quotes and testimonials and use them effectively.

5 Articles on Startups

3 Super-Cheap Marketing Tactics

Spend as much time as you can learning everything about your customers. It’s the cheapest, fastest route to effective marketing.

The BIG list of today’s marketing channels

Long list of different types of marketing – many more in comments. With a limited budget, startups can safely ignore the expensive options – but check through this long list for ideas.

Entrepreneurial Advice from SaaS Pioneer and Salesforce CEO Marc Benioff

Marc Benioff was the early pioneer in Software-as-a-Service. In SalesForce’s early days the message was all about “No Software” setting out the vision for how SaaS would change the face of enterprise IT. Read a summary of his advice.

20 Hot London Startups You Need to Watch

Startups are becoming less dependent on Silicon Valley. London has obtained a critical mass of technical, design, and entrepreneurial talent.

Shipping is Your Company’s Heartbeat

When software used to be physically shipped it had to be packaged into major releases. Now you can constantly update software through digital downloads or SaaS. It completly transforms every aspect of your company – decision-making, strategy, support, responsiveness, innovation, and testing.

5 Articles on Software Marketing

6 hacks to boost the conversion rate of your content

Great advice from Dan Norris on how you make your content work much more effectively for your marketing. How to find popular topics, get more people reading and convince them to sign up.

6 ‘About Us’ Pages That Are Probably Better Than Yours

After your ‘home’ page and your ‘pricing’ page, your ‘about us’ page probably gets the most traffic. Get ideas on how to establish your brand, identity, purpose – what you stand for. It’s the one place to blow your own trumpet – just don’t be boring.

What IT Buyers Really Think of Your Marketing

If you were buying software, would you really want to sift through piles of your marketing collateral and your competitors’ ? IT buyers want to hear independently about other customers’ experiences.

How Call Tracking with Google Analytics Increases Your Profits

If you are asking prospects to call you, how do you track which campaigns are driving those calls? AdWords includes tracking but there are other services available (including UK).

How to Gauge the Power and Value of Your Content Marketing

It is possible to measure the results you get from content marketing – you just have to work harder to systematically measure them. Informly looks like a very useful easy tool for this.

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