Software Marketing Tweetables 25 June 2012

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

How Apple Store Seduces You With the Tilt of Its Laptops

Apple knows why people buy their products. It’s not just visual design, it’s an entire multi-sensory experience. Apple know people who touch their devices are far more likely to buy. So they angle screens to make people touch them (sneaky).

You Can’t Visualize Bullet Points

Cindy Alvarez explains the drawbacks of sketching out advance product roadmaps to customers. If you just use bullet points customers are liable to read in what they want / expect. Cindy recommends using demos or mockups instead.

Always Be Testing – 24 Split Testing Ideas [Infographic]

An infographic with a long list of ideas to test your marketing against. Shows there are always more aspects you can A/B test for.

Startup Testing Tips Before You Even Launch

Before you launch, you can use AdWords, pre-launch signup pages, social media, and product testing sites to get feedback and optimize your product marketing messages. Don’t wait for launch day.

The Perils of Poor Product Positioning

Clear product messaging can help to establish the position you want to occupy in buyers behind and avoid being treated as a commodity.

5 Articles on Startups

How I went from $0 to $7,620 per month (my Lifestyle Design experiment)

Howard Kingston describes living the dream life of a digital nomad on the beach. And how he learned the path to success was based on hard work and learning how customers want to buy.

Innovation teams need generalists

Early-stage startups don’t need the very best specialist designers, architects, engineers, marketers… To reach product-market fit “you need vision + talent + speed + adaptability”.


Great online marketplace startup. Local chefs cook and deliver top quality takeaways to your home. I am hoping they will expand beyond London.

Got An Idea For App? Here are 6 Essentials Concepts To Master

Scot Allison boils down the essence of current startup wisdom from MVP, Lean Startup, Customer Development and Metrics, through to Product/Market Fit.

There is No Risk

How risky is founding a startup? Ben Yoskovitz believes that the risks of a dwindling bank balance are more than offset by the gain of invaluable experience – an investment in your own career.

5 Articles on Software Marketing

SEO 101: The 23-Point SEO Checklist

Quick and easy checklist for search engine optimization. Covers the basics every website owner should be aware of.

The Ultimate Guide to Marketing with Infographics (with PDF)

Guide on using infographics as a part of your marketing. Including building your own or re-using someone else’s.

8 Quick Ways to Increase Your AdWords CTR

Advice on making the most of richer Adwords features including: extensions, sitelinks, extended headlines and the offers you should make.

40+ Tips on How to Become a Social Media Rock Star on Twitter, Facebook, and Google+

Kristi Hines presents an exhaustive program of advice for building up your social media audience. With detailed advice for using the main social networks as a part of your marketing.

How to Hack a Dominating Domain Name for Your Website

Case study of a Seattle startup and why they picked a name they did not like. Great test to use before finalizing a decision and roundup of tools for finding names.

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