Software Marketing Tweetables 25 February 2013

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

Is the name of your freemium offer losing you revenue?

Using “Free”, “Lite”, or “Basic” in product names has such strong negative connations that it diminishes the perceived value of your entire product line.

Software Product Marketing: Horizontal vs. Vertical

When deciding whether you should verticalize your product, consider similarity of customer needs and competition – not your internal organization.

Create an instant connection with your customers

When new users sign up, it is an opportunity to reach out and give them a pleasant suprise. A quick welcome and offer to help will start the “relationship” off to a positive start.

Ask The Right Questions

Improve your website and product offering by asking visitors quick questions. Why they’re here, what’s stopping them signing up…

How I Hack Customer Development When I Can’t Get Interviews

Alternative ways to connect with people for customer development interviews: establish credibility, social media, office hours…

5 Articles on Startups

Equity basics: vesting, cliffs, acceleration, and exits

A cheatsheet for new startup entrpreneurs. Explains equity / contract jargon and what the “normal” terms are.

The No-Effort Email to Convert Free Users to Paying Customers

Send a welcome email to new customers / users. Create a delightful. personal, initial impression.

The Man Who Quit Too Soon

“One of the most common causes of failure is the habit of quitting when one is overtaken by temporary defeat. Every person is guilty of this mistake at one time or another.”

“Because that’s the way it’s done” — should a founder listen?

Jason Cohen was repeatedly told he had to behave like a corporate to sell to enterprises. He ignored them and successfully sold by being himself.

Classes They (Thankfully) Don’t Teach At Startup School

What startup founders should NOT learn.

5 Articles on Software Marketing

How Your Customers Actually Read Your Emails

Most marketing emails are ignored. Get inside your readers’ heads.

6 Smart Ways to Capture Emails

Interesting ideas on additional ways you can encourage website visitors to sign up for your email list.

5 Free Killer Keyword Research Tools

The Google AdWords Keyword Tool is probably the best known free keywords tools, but there are other free tools.

Meaningful SEO Metrics

“Measure something even when you can’t measure what you’d like to”

A Foolproof Way To Increase Your Success Rate Significantly

Finding it difficult to follow through on your good intentions. Trick yourself by focusing on just the first step.

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