Software Marketing Tweetables 24 December 2012

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

Three Hard Truths About A/B Testing

Peep Laja explain how real conversion optimization is hard work. Some articles may make it seem quick and easy, but the reality involves a lot of time and customer insight.

Go Deep Instead of Wide with a SaaS Product

To succeed, be really good at what you do – don’t keep trying to do more.

Are You Making the Most Common Pricing Mistake?

Use different prices for your product to “frame” the perception of your product’s value.

Beta Testing & Pricing: A Hazardous Combination (Video)

If you’re going to have a beta program for your product, defer announcing pricing. Learning about pricing should be one of your beta objectives. Great talk by Lincoln Murphy.

Marty Cagan: Making Products Customers Love

John Peltier strongly recommends Marty Cagan as inspirational product leader. Watch Marty in action.

5 Articles on Startups

This is why entrepreneurs are idiots

If entrepreneurs were “sensible” they would be realistic, cautious, and play safe. Instead they are adventurous, optimisitic, ambitious, “idiots”.

The Art of the Customer Discovery Interview

For valuable customer discovery interviews, you must deliberately structure your interviews to learn. Really listen to what they do and say. Don’t lead and don’t try to sell.

Why Founders Shouldn’t Be The Developers

Being a technical founder does not lead to coding nirvana. Instead of concentrating on the cool coding, you get 101 additional responsibilities and much less time to code.

What You Really Need Is A Market, Not An Idea

It’s extremely unlikely you’ll conjure up a brilliant startup idea, unless you know that market really well. Start by finding a problem space where you are an expert, then find a problem that is so painful that people will pay for a solution.

Whenever possible, begin the startup process with a problem

Ditto.

5 Articles on Software Marketing

Every Marketer Should Be Technical

A great marketer cannot just wave their arms and produce hot air, they need to be able to “devise, develop, launch, and analyze their marketing campaigns with little or no assistance.”

Does your company have a “Growth Hacker?”

Solid presentation full of traffic generation ideas.

Why I love using the Google Analytics API

As soon as you need to regularly share Google Analytics data to a team you will want to find a faster way than copy/paste. Google Analytics’ API and tools offer speed, consistency and accuracy.

Bootstrapping a Software Product

Good decisions and bad decisions made when building and running a hosted web app as a solo founder. Great slide deck.

How to Talk About Pricing Without Scaring People Off

Pricing is just as important as your product’s benefits and features. Marketing should not just leave pricing as a topic for Sales to handle.

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