Software Marketing Tweetables 24 June 2013

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

How to Name Things

Free tools to help you find related words to your idea, then generate names and check for domain /social name availability.

Why the hell am I building a product with a tiny market?

Learn your product skills with a small product / a small market. You learn faster benefiting from: shorter cycles times, focus, and closer contact with customers.

To Sell Anything You Need to Know What Makes You Unique

Mark Suster explains why it’s not sufficient to just understand what makes your offering unique. You must work out how to describe it simply and clearly enough for prospects to understand and remember.

Mobile First? Not So Fast!

When designing user experience, don’t think of mobile as just a small device. Think context and flow – what are they most likely to want to do, what will they do next. Smart examples from Amazon.

13 Critically Important Lessons from Over 50 Growth Hackers

Quick roundup of Lean Startup related memes on gaining traction.

5 Articles on Startups

How to Pick a Customer Segment

Pick your initial customer segment based on market sizing, customer development, or your own passion. Typically a combination of the last two is ideal – but however you choose your segment make sure you keep focused on a tight niche.

My Top 10 Year One SaaS Mistakes. Save Yourself Some Pain & Just Don’t Make Them Yourself.

You will have to learn from your own mistakes. Advice from experts looking in hindsight should be treated with a grain of salt. Your situation will probably be entirely different. Where you can learn is by understanding the “why”.

Why happiness should be your business model

You know that successful businesses are dependent on happy customers – well it takes happy employees to make happy customers. So investing in company culture and basing a business on your passion will make it more profitable.

Startup founders vs Entrepreneurs

“Many startup founders are not entrepreneurs.” It takes far more entrepreneurship to setup a non-tech business in a developing country, than taking some “easy” VC funding to play with technology solving “first-world problems”.

GitHub CEO explains why the company took so damn long to raise venture capital

GitHub managed to bootstrap and grow from their own profits. They enjoyed the freedom of being able to grow their business at their own pace, and then take massive funding on the best terms.

5 Articles on Software Marketing

Minimum Viable Marketing

Marketing does not need large budgets. Focus on qualitative research, scientific testing, and social – not “spray and pray”.

The Real Cost of Content Marketing

Content marketing is not free. It’s a valuable way to invest in your long-term marketing, but would your time be better sent elsewhere? have you tried using a professional writer to bolster your content?

How to Create Great Content: Start by Creating Content for Yourself

Thinking about content you would want to read is a useful way to get your content marketing strategy going, especially if you are reasonably similar to your target audience.

Are You Missing Out on These Seven Ways to Get High-Ranking Long-tail Keywords?

SEO tips: add qualifiers to keyword, manually add links between posts, and using “content hubs”.

How I Built My First Business Through Email Marketing

Neil Patel on how he secured his initial customers by emailing owners and pointing out what’s wrong with their websites.

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