Software Marketing Tweetables 23 July 2012

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

Better Product Pages: Turn Visitors Into Customers

Great series of tips to make your product shine. Know your customers to know which will be most effective.

Modelling the Customer Buying Process

Knowing your customers essentially means knowing how they go through a buying process from “no need” to renew. Valuable insight by April Dunford

Niche 2 Win, Baby.

Inexperienced VCs “commonly and foolishly advise founders” to think bigger. Focus leads to success as you target relevant customers, product, marketing messages, channels…

Disruptive technologies are the internet’s big bang says Jeff Bezos

Jeff Bezos likes to disrupt. But while his strategic vision is disruptive for entire markets, the execution at Amazon is carefully staged one step at a time.

3 Rules for Customer Feedback

For customer feedback 1) Act on it 2) Be open 3) Ask the right customers

5 Articles on Startups

The Other Reason We Were in Stealth Mode

“We were in stealth mode not for fear of competition but of finding out our idea wasn’t very good. Letting go of “stealth mode” was one of the best decisions we made.”

Five Reasons Britain May Be The Best Place To Start A Company In 2012

UK is great for startups 1) easy company setup 2) tax breaks 3) financial schemes 4) includes EU citizens 5) Accelerators. I would add – plenty of talent too.

Traction mistakes

DuckDuckGo founder, Gabriel Weinberg believes lack of customer traction is by far and away the biggest source of startup failures. Apart from the obvious revenue it helps you build the right product.

late bloomer, not a loser. (I hope)

Dave McClure describes his startup career as a slow start. He feels he could have achieved so much more but is now hitting his stride as a VC.

5 Tips On Working Remotely From A Guy Who Works Reaaaally Remotely

Working as remotely as Hawaii means you have to actively manage your travel so you keep your peer network alive.

5 Articles on Software Marketing

40+ Tips on How to Become a Social Media Rock Star on Twitter, Facebook, and Google+

Kristi Hines regularly shares excellent advice on how to set up your social media accounts. Perfect for anyone starting or needing a refresher.

3 Tips for Making Peace Between Sales and Marketing

Sales and marketing are supposed to be on the same team – right. Until results are disappointing and fingers start pointing. Tips on how to see the other side.

11 Clever CTA Tricks Real Brands Are Using to Grow Their Email List

You know you have to test different calls to action. Here’s a long list of successful calls to action for inspiration.

Four “new marketing” skills you’d better learn quick

Modern marketers need to understand 1) funnel maths 2) social lead generation 3) SEO 4) lead management

Why you should market your startup earlier than you think

You need to build a much momentum as soon as possible. Don’t take your foot off the gas – waiting for the next feature…

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