Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
Great series of tips to make your product shine. Know your customers to know which will be most effective.
Knowing your customers essentially means knowing how they go through a buying process from “no need” to renew. Valuable insight by April Dunford
Inexperienced VCs “commonly and foolishly advise founders” to think bigger. Focus leads to success as you target relevant customers, product, marketing messages, channels…
Jeff Bezos likes to disrupt. But while his strategic vision is disruptive for entire markets, the execution at Amazon is carefully staged one step at a time.
For customer feedback 1) Act on it 2) Be open 3) Ask the right customers
5 Articles on Startups
“We were in stealth mode not for fear of competition but of finding out our idea wasn’t very good. Letting go of “stealth mode” was one of the best decisions we made.”
UK is great for startups 1) easy company setup 2) tax breaks 3) financial schemes 4) includes EU citizens 5) Accelerators. I would add – plenty of talent too.
DuckDuckGo founder, Gabriel Weinberg believes lack of customer traction is by far and away the biggest source of startup failures. Apart from the obvious revenue it helps you build the right product.
Dave McClure describes his startup career as a slow start. He feels he could have achieved so much more but is now hitting his stride as a VC.
Working as remotely as Hawaii means you have to actively manage your travel so you keep your peer network alive.
5 Articles on Software Marketing
Kristi Hines regularly shares excellent advice on how to set up your social media accounts. Perfect for anyone starting or needing a refresher.
Sales and marketing are supposed to be on the same team – right. Until results are disappointing and fingers start pointing. Tips on how to see the other side.
You know you have to test different calls to action. Here’s a long list of successful calls to action for inspiration.
Modern marketers need to understand 1) funnel maths 2) social lead generation 3) SEO 4) lead management
You need to build a much momentum as soon as possible. Don’t take your foot off the gas – waiting for the next feature…
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