Software Marketing Tweetables 23 January 2012

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

4 Ways To Position Your Company Among Well Entrenched Competitors

To compete you need to differentiate yourself. Specialize in a segment, excel in marketing, service, design… Something that sets you apart and your customers will talk about.

Great Article » How to Position Your Company Vs Competitors http://bit.ly/zk1zrw #ProdMktg

Software Product Marketing That Works (Part 5)

Professional, formal language does not impress, it’s less effective. Natural, simple, crisp phrases work best.

Software Product Marketing That Works http://bit.ly/xBRAye #ProdMktg

Why Stories Sell: Transportation Leads to Persuasion

Psychological research on persuasion suggests that stories which transport people are more likely to be persuasive.

Why Stories Sell: Transportation Leads to Persuasion http://bit.ly/wLHBjc #ProdMktg

10 Examples of Awful Software Marketing

These mistakes are all too common in software marketing. Ensure you avoid these gotchas.

10 Examples of Awful Software Marketing http://bit.ly/qKAGYX #ProdMktg

The End of Product Marketing

Marketing of software is changing as both the software industry and marketing discipline rapidly evolve. Thoughtful debate in this post & comments on the impact for product marketing.

The End of Product Marketing http://bit.ly/xHjCkb #ProdMktg

5 Articles on Startups

It’s a torturous chaos until it isn’t

Jason Cohen argues that success or failure are not predictable from the charts. That you’ll be uncertain until your startup takes off or crashes.

When Do Metrics Tell You Whether Your Startup Will be a Hit or a Miss? http://bit.ly/zJfkpp #Startup

How to Get Actionable Data Out of Google Analytics

Kristi Hines provides clear instructions on how best to set up your Google Analytics account to track funnel conversions on your website.

Set Up Your Google Analytics for Business http://bit.ly/z6lh2O #Startup

4 reasons to create your pitch deck before you need it

As you develop your product and to test to learn what people want… develop your marketing messages and pitch to test what people understand and respond to.

Create Your Pitch in Parallel as You Code Your Startup MVP http://bit.ly/wdjGi4 #Startup

Minimum Viable SEO: 8 Ways To Get Startup SEO Right

Establish basic search engine optimization in your website from the start, it’s easy and you’ll gain extra free traffic.

Minimum Viable SEO: 8 Tasks for Any Startup on Day 1 http://bit.ly/Ac3pDM #Startup

How to get started with anything

For a startup, it’s best to build up your marketing gradually from the start, even if it’s part-time. Don’t wait for a big splash launch.

How To Start Marketing Your Startup: Slowly and Easily http://bit.ly/wLFGW9 #Startup

5 Articles on Software Marketing

21 Tactics to Increase Blog Traffic (Updated 2012)

Rand Fishkin shares excellent marketing advice on how you can drive more traffic to your blog.

Get More Readers for Your Blog – 21 Tips http://bit.ly/yQLRfX #Software #Marketing

Build It With The User in Mind: How to Design User Flow

Website pages do not exist in isolation. Websites are designed to encourage visitors to take an action, so start your website design based on the flow of actions you want people to take.

*The* Right Way to Build a WebSite = User Flows. Awesome In-Depth Article http://bit.ly/zQCiup #Software #Marketing

6 Essential Google+ Features for Marketing Your Business Online

Google+ is a valuable social network with many compelling features but the importance of Google search means it’s essential for evereryone’s marketing.

Why Google+ is Essential for Marketing Today http://bit.ly/yccOW0 #Software #Marketing

Can Product Videos Increase Conversion Rates?

Video improves search rankings and conversions. Read this article for compelling statistics and action steps.

Why Your Website Needs Product Videos http://bit.ly/xygwpJ #Software #Marketing

Employ a “No customer left behind” email strategy.

So you know you have to build an email list. But what are you going to send them and how often? Good tips here

Keep your Email list Alive. Make them love or hate you. Never bore or ignore http://bit.ly/xNCuhq #Software #Marketing

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