Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
Agile and Lean are two complimentary approaches and there is some overlap when developing new software. Both focus on minimizing work and keeping focus on what really makes a difference.
Agile Vs. Lean: What’s the Difference? http://bit.ly/HSN5cp #ProdMktg
Even the strongest competitor has major weaknesses, insecurity, and blind sides. Competitors help validate and define a market. If you have no competitors then you’re probably deluding yourself.
“your biggest fear should be having no competition” http://bit.ly/HQs81Q #ProdMktg
You know how you hate cheesy annoying websites. Here’s a checklist to make sure you don’t irritate your website visitors.
15 Things People Absolutely Hate About Your Website http://bit.ly/HL26bE #ProdMktg
Even when you absolutely *know* a marketing change will be more effective, always A/B test.
A/B split test: cartoons vs photos http://bit.ly/IJeaNX #ProdMktg
Your product marketing, should always focus on one main message at a time. Everything else is there to support the primary message.
The Secret to Landing Pages That Sell? Understand Your Unique Star http://bit.ly/HL4IGz #ProdMktg
5 Articles on Startups
Read it Later used a freemium model. But realized their users get more value over time, so paying up front was not working.
Free works for @NateWeiner http://bit.ly/Jd058a #Startup
In the context of a startup the only competitive analysis that makes sense is the one that is happening in side the heads of your prospects. The more you understand about that, the more you can use that knowledge to improve your marketing.
Startup Marketing: Does the Competition Matter? http://bit.ly/IJfhgC #Startup
Great examples of crisp compelling marketing. They all drive website visitors to take an action.
20 Successful Startup Websites http://bit.ly/Ianrhz #Startup
Startup, Pipedrive, credits early success to 1) domain expertise; 2) prioritizing features that address pain, 3) making it easy to buy
“think pain, not features” helped Pipedrive reach 1000 customers http://bit.ly/HSNZWa #Startup
Before building a new product or new feature, define why. This is your hypothesis, but you should also define a test. If feature X is in place, then Y will happen.
Hypothesis-Driven Development for Startups http://bit.ly/HYIVuP #Startup
5 Articles on Software Marketing
Marketing should never be an afterthought for product development. Including them early provides time to build better materials, and line up reference customers – but more importantly you need their input for product prioritization – what is needed to sell more.
When Should Marketing Get Involved in Product Development? http://bit.ly/HNYh58 #Software #Marketing
20 verb-based calls to action. This list will help you come up with more ideas to test.
20 Effective Call To Action Phrases http://bit.ly/HKZOJD #Software #Marketing
Startups need marketers who are flexible, committed with great content, networking, and analytic skills.
6 Skills that will get you a Startup Marketing job http://bit.ly/HSW0un #Software #Marketing
You can’t expect to buyers to make high-value purchases on their first visit. Build your marketing to fit their buying process e.g. Awareness > Evaluation > Purchase and decide exactly what you them to do at each stage.
How to Select the Right CTA for Every Page on Your Site http://bit.ly/IJdUyC #Software #Marketing
Marketing is connecting products with customers so you have a business. But marketing still has such a bad reputation, we can be embarrassed admiting “Yes, I am a marketer”.
I Hate Marketers http://bit.ly/HL8EqE #Software #Marketing
If you found these useful, you can also