Software Marketing Tweetables 22 April 2013

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software


5 Articles on Product Marketing

How To Price and Sell Your Startup’s Product

Free trial is often the best way to sell complex software, assuming you don’t need the “full weight” of an enterprise sales force.

Reframing the problems with “Freemium” by charging the marketing department

Freemium is a great marketing method for simpler software – but it is not free for vendors. Remember to include the costs of supporting freemium when comparing marketing effectiveness.

5 Best-Kept Secrets About Enterprise Software

There are a lot of advantages right now for SaaS startups targetting the enterprise space. Established enterprise software vendors will all face a lot of disruption.

The Art of Product Management

Silicon Valley is a great place to be a product manager. There is so much talent to learn from. Notes on 3 recent events where product managers got together and shared expertise.

How to Build Great Products People Will Care About

Quick reminder – build products people really care about. Validate your assumptions by experimenting on real customers!


5 Articles on Startups

A KPI dashboard for early-stage SaaS startups

Every startup will want some sort of dashboard to track their progress. If you have investors then you will need to be particularly rigorous – a framework like this will help you focus on the monthly progress. Without being distracted by vanity metrics.

Fat startup: Learn the lessons of my failed Lean Startup

Lean startup is hard. You need to learn by doing. It is very easy to blame lean when things don’t work out – but people criticizing lean seem to misunderstand.

Crash Course: Design for Startups

Great set of practical design tips and tools for designing your website or app. Paul Stamatiou explains the core design principles, creative process, and tools he uses to help non-designers get off to a good start.

Anatomy of a Startup One Week After Launch

What do the numbers look like when you first expose your product to the outside world? They will probably look really low. Immediate success is very rare, of those that do succeed it nornally takes years.

The undervalued advantages of being a small startup

Don’t feel you have to grow your team quickly to succeed. Smaller is nimbler, closer to users and means less dilution and less time on internal topics. This has been very successful for Buffer.


5 Articles on Software Marketing

Why The Traditional Sales Model Can’t Sell Enterprise Software

The enterprise software industry emerged in the 1980s. Compared to modern software as a service, apps, consumerization, and self-service it seems stuck in the Jurassic age.

7 Websites That Will Help You Learn Online Marketing From Scratch

Great sites that explain online marketing. Skim through – they all have lots of articles, eBooks, and email series to introduce you to many marketing techniques.

17 Things You Should Stop Doing to Your Websites

Overall the standard of websites has dramatically improved over the last 5 years. But most websites are making one of these simple mistakes.

Designing a modern email

If you’re familiar with HTML you would think it’s easy to create your own HTML emails from scratch. It’s not. You have to consider ancient email systems written before HTML was established. See what’s involved if you want to do your own.

The Defining Characteristics of Successful SMB SaaS Startups

Marketing software to small and medium businesses is a very attractive space. There is a huge variety of firms and it is not well served by enterprise vendors or B2C apps. You will need to combine the best of both. Professional content / delivery combined with clean attractive marketing and self-service.

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