Software Marketing Tweetables 21 October 2013

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

Eleven Secrets of SaaS Product Design

Great tips on how product and marketing should blend together for software as a service (SaaS) e.g. make user content with your app part of your SEO approach; build sharing / inviting / referring others as a natural product feature – not an afterthought.

SaaS Customer Success: Best Practices for Unplanned Outages

Remember the whole customer experience includes planning for problems. Actually, handling problems really well is more likely to be remembered than 100% uptime.

Why people will NEVER buy your product!

“People buy on emotion and [later] justify with logic.” You need to trigger desire, fear … anything but apathy.

What Product Managers can learn from playing StarCraft

An over-stretched analogy used to explore how product managers need to work both strategically and tactically.

Using Gaming Product Hacks to Maximize Freemium SaaS Growth

Free to play games have to be addicitive to make money. Game designers have become very skilled at how to keep users coming back. Which techniques can you use to improve SaaS retention?

5 Articles on Startups

3 Early Fails That Nearly Killed Our Startup

Startups should never be embarrassed about their website being too simple, too spartan. Don’t worry that people won’t take you seriously like the big guys. The opposite is true. People love clear direct websites that are obvious.

Three Phases of Scaling Startup Marketing

Start with free marketing tactics that “just” use your time or you can build into your product. Next, build simple marketing where the expense can be clearly measured vs results. Finally, build up less-measurable investment marketing e.g. content marketing.

The cold emails that got me meetings at Twitter, LinkedIn and GitHub

Tips on how to use emails to make “cold” contacts. You need to find the right person to contact not just anyone at the company. People who are more active on social media are usually more approachable.

Autopsy of a failed side project

Side projects are a great way to learn, in this case user retention and legal issues were the big learnings.

How To Interview Your Users And Get Useful Feedback

Interviewing to learn is far more than just having a chat. Biggest mistake most people make is talking too much and slipping into sales mode.

5 Articles on Software Marketing

4 Easy Growth Hacking Wins

Simplify, simplify, simplify. Find 1 easy marketing tactic. Streamline home page and signup for clarity. Accelerate user’s time to experience product’s value.

Content Marketing Not Converting? Hakuna Matata

Using tools like Qualaroo you can get your audience more engaged with your content and guide them into the next step.

How to be the James Bond of the Web: 37 Best Marketing Tools to Spy on Your Competitors

There are many services that help you see how your competitors are doing their marketing. Great way to research marketing tactics worth trying.

B2B Content Marketing is About More Than Publishing

People read business articles to learn. If you don’t express strong opinions, clear advice, or detailed educational tips they’ll get bored and go away.

The rundown: New products and features announced today at the #GASummit 2013

Lots of new features for Google Analytics – including demographics for the first time.

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