Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
Useful article on how to deliver a talk or presentation. Content by itself is not enough, showmanship is needed too.
Anatomy of a Great Talk http://bit.ly/K13s5I #ProdMktg
What to do if you’re in the unenviable position of having to market a product people don’t really need. Usually tough, it is better to talk to them and find and what they DO need.
What Should a Product Manager Do with a Product Nobody Needs http://bit.ly/JR1DJ9 #ProdMktg
Four main categories of value propositions.
Value Propositions That Work http://bit.ly/K10UE4 #ProdMktg
Mitch Joel on keeping your marketing simple, and your sales funnel frictionless.
Buyers Don’t Want Engagement. They Want Simple, Easy: “Less Is More” http://bit.ly/JYE2DP #ProdMktg
Why do companies continue to rely on techno jargon and marketing mumbo jumbo to try to communicate a business benefit?
Buyers Don’t Speak Geek. So Why Does Your Marketing? http://bit.ly/K9umV2 #ProdMktg
5 Articles on Startups
Brilliant post by Ash Mauraya on identifying which parts of your business model you should test. The best part is the way this resets expectations that a launch is not a one-time big-bang.
The 10x Product Launch http://bit.ly/pt2Iuz #Startup
Dylan Mazeika strongly recommends a professional logo. I think it is important to start developing your brand and identity early on, but when bootstrapping hiring a designer for a logo is not critical.
Does a Startup Need a Professional Logo? http://bit.ly/J1QEKr #Startup
Flickr is not the only place to look for images.
Top 5 Image and Icon Sources for Startup Hackers http://bit.ly/LnGSaN #Startup
It may seem idealistic to not oversell yourself in a job interview, but with a startup it is even more important to be honest with the founders and yourself.
Want A Startup Job? Don’t Sell Yourself at Interview http://bit.ly/JMZNXe #Startup
Online credit card payments are so difficult and expensive in UK. It is great to see a startup really disrupting here.
GoCardless: UK Startup Innovating. Online Payments Without Credit Cards http://bit.ly/JMUG9r #Startup
5 Articles on Software Marketing
Content Marketing requires a lot of time and resources to do well. Approach it strategically as a process to be effective.
4 Steps to a More Strategic Approach to Web Content http://bit.ly/JOPQsc #Software #Marketing
Your software and your website need navigation that is clear and helps users easily find what they are looking for. This article contains great advice on how to apply visual design principles.
Effective Presentation of a Website’s Navigation http://bit.ly/Md3dH9 #Software #Marketing
Research shows that consumers are strongly influenced by visual appearance and colour. See which colours would be best for your audience.
Interesting graphic / content on how color affects marketing http://bit.ly/umyMZI #Software #Marketing
A huge advantage SaaS companies have, is visibility into how your software is actually being used. You can then approach your top users for testimonials and upselling. And proactively reach out to the lowest users to see how you can help them before they quit.
Metrics Can Enable Proactive Customer Support http://bit.ly/JQCvlT #Software #Marketing
Honesty always works best. Whatever your situation turn it into an asset. Being small certainly has a lot of advantages.
The 4 Advantages of Small. Don’t Pretend Your Company is Big http://bit.ly/JQDsdQ #Software #Marketing
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