Software Marketing Tweetables 20 May 2013

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software


5 Articles on Product Marketing

Sell first, build later

It’s common sense to check whether anyone will buy your product before you invest time and money building it. But developers get excited and dive into coding. Yes, selling is hard work and much less fun – but having a succesful product is way cooler than failing. “Sell First, Build Later.”

The critical metrics for each stage of your SaaS business

Until you have traction, your focus should be on talking to customers – what problems they face and how they solve those problems now. Don’t worry about optimizing customer acquisition until you can actually solve their pains.

Improving sign ups by 125%

Simple changes reduce friction and increase conversions. Always be testing.

How Can I Make My PowerPoint Presentations Amazing?

Tips on simplifying for visual aids. Remember your slides should not contain your content – slides like that are called handouts.

How to Avoid the Destructive Power of Adjectives in Your Marketing Copy

One of the easiest way to tighten up your copy is to remove adjectives. Your sentences will be clearer. Corporate babble is stuffed with meaningless “hollow” adjectives – differentiate yourself.


5 Articles on Startups

What do we do about bad startup advice?

The halo effect: Just because someone has achieved success in one field does not mean they have the expertise to advise your startup in other industries / fields. Treat advise from “experts” as ideas.

Design thinking and startups: A good match?

Great design should hardly be noticed. Solving problems simply and elegantly is highly attractive but is often seen as a luxury “nice to have” by startups.

How A Non-Developer Bootstrapped A Profitable Software Company By Addressing His Own Frustration

You don’t need to be a developer to start a software business. Being able to understand your customers is more important e.g. fixing a real problem for your own business.

Should Startups Use Consultants?

Most startups can’t afford consultants, but once you have some revenue it can be a good way to bring in specific expertise without committing to the fixed costs of an employee.

4 Questions You Must Ask Yourself Before Raising Money

Don’t feel you have to raise money to be successful. Customers are the best way to raise cash. Only exceptional cases should turn to VCs where massive investment / growth is essential.


5 Articles on Software Marketing

31 Easy Ideas To Create Content Your Customers Want

Learn how to make the best use of your own company’s resources and reuse ideas and materials to keep stream of content flowing.

How to Fill Your Editorial Calendar Without Breaking the Bank

More tips on finding content for your content marketing – including a long list of content types.

Blogging Made Simple: How to Write a Good Blog Post in Less Time than You Think

When writing blog posts make things easy. Keep an idea list and set of templates ready.

10 Essential WordPress Plugins to Improve SEO & Usability

Recommendations for improving WordPress’ SEO features.

Your Design Sucks. And Copy. And Your Idea is Wrong (or Why You Need Continuous Optimization)

Your website should be continuously improved and grow organically. If you treat it as a one-off project, it will grow stale and wither.

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