Software Marketing Tweetables 1 April 2013

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software


5 Articles on Product Marketing

SaaS Math – What I’ve learned about Subscription Economics

The Software as a Service (SaaS) model can be very attractive for customers and startups. You need a different set of accounting / metrics to keep on top of how well you are really doing.

SaaS Customer Success: Start with Quick Wins

Get customers engaged with your products, encourage them with quick wins. It’s particularly important for SaaS companies to invest in the customer on-boarding experience.

Why Your Marketing Campaign Sucks

Your software is boring. Your company is dull. Your latest release is tedious. No-one cares about you. Your marketing sucks if it is you talking about you and your stuff.

Extreme Customer Insights: A Startup Marketing Secret Weapon

Talking to customers is an important habit for any marketer to develop. Companies who understand customers best – win.

The Secret to Asking Your Users the Right Questions at the Right Time

The questions to ask customers at every stage: strangers, prospects, during trial, customers, and cancelled. Tools you can use to ask questions. (You should still actually talk to customers).


5 Articles on Startups

What must every entrepreneur working on a SaaS/B2B startup know?

Lots of great answers here. SaaS is compound so start is hard but benefits accumulate. Avoid natural urge to under-price. Start marketing before your product is ready.

How We Pivoted Right After 500 Startups’ Demo Day – and Survived

Having struggled to make their startup work, two startup founders perservered and perservered, they finally gave up and quit. Later a friend described his own problems, they found a use case and have since been successful. Moral: start with a problem.

3 Things I Did Wrong with My Last Startup

Don’t start with a solution. Start with a problem – find out who is interested in getting that problem solved before you build. Keep marketing as you build.

How Content Marketing Rocketed These Startups Forward

Great examples where startup have used content marketing to drive growth: Unbounce, Mint, and Freshbooks.

Which investors will invest in your startup?

Initially friends, family and acceleartors will invest small amounts in you as a team. Assuming you get traction you can later get big investments from large funds (when it is a safer bet).


5 Articles on Software Marketing

13 Unconventional Landing Page Strategies To Increase Conversions

There are many places where you can leave a link. Don’t just use your homepage. Plan ahead – here are some ways to use targetted messages when you know where traffic is coming from.

How to Write Interesting Content for a “Boring” Topic

Useful tips for making your content less predictable, less boring. Start by asking interesting questions.

Landing Page Optimization is Not a Strategy, CXO Is

A quick reminder that your landing pages are just a small part of your customer experience.

Why Freemium Negates The Leaky Bucket Myth

Intuit is a rare example of a software business that is successful despite a relatively high churn rate. To make it work they do not pay for customer acquisition.

Dang Grrl, How’d U Get That Sexy Body [Copy]

Copywriting tips for your body content. To help you focus and remove the hype remember two phrases “So What?” and “Prove It”.

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