Software Marketing Tweetables 19 December 2011

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software


5 Articles on Product Marketing

10 slideshows to help you create killer presentations in 2012

Great presentations on Slideshare that will help you remember best practice tips for presentations. Useful resource to flick through before you next reach for PowerPoint.

10 Presentations That Will Help You Present Better http://bit.ly/t5Z0wq #ProdMktg

Getting Your First Product Management Job

Prior experience is normally a requirement for a product manager role. So how do you get on the first rung?

Want to be a Product Manager? Read Rich Mironov @RichMironov http://bit.ly/uKyWUI #ProdMktg

Top 10 Ways to Improve B2B Landing Pages

Clear, simple overview on best practices for landing pages.

Useful Checklist for Your Landing Pages http://bit.ly/rY8YEa #ProdMktg

Forget About Branded Content, Tell a Great Story

Marketing content that only informs doesn’t work. It needs a story to engage an audience.

Forget About Branded Content, Tell a Great Story http://onforb.es/sUeA1R #ProdMktg

“The Week” iPad App – Lessons Learned From A Product Manager

Insight into real-life product decisions being made by a product manager. And the advantages of focusing on the user.

Product Manager for iPad App. Example of Building for the User http://bit.ly/ugtmyN #ProdMktg


5 Articles on Startups

Lean startup, lean company

Excellent summary of an excellent book by Eric Ries. Should be mandatory for any startup.

Review by @michaelrhopkin of “The Lean Startup” by @ericries http://bit.ly/rJ5wRA #Startup

Always Be Pitching

For a startup learning how to market and “sell” the product is as important as the product itself. Treat each meeting as an opportunity to learn.

Why a Startup Should Always Be Pitching http://bit.ly/rSmnsk #Startup

Punching above your weight: Tips for small startups taking on the big guys

Large companies have many inherent disadvantages. Startups should be nimbler, faster, and more focused.

How a Startup Can Compete with the Big Guys http://bit.ly/tIpcke #Startup

When Do You Throw in the Towel On Your Struggling Project?

A systematic approach on deciding when to persevere or admit defeat: keep on iterating until you can’t improve your success metrics.

How Should a Startup Decide Between: Give Up Vs Pivot? http://bit.ly/tOpH8V #Startup

Excuses, Excuses, Excuses (on customer development)

5-minute passionate video on how the various excuses startups use to avoid talking with real customers are all bogus.

Startup Founders Use Fake Excuses to Avoid Customer Development http://bit.ly/rs87BB #Startup


5 Articles on Software Marketing

5 Surefire Ways to Increase the Impact of Sales Conversations

Most customers consider sales meetings with a vendor to be a waste of their time. Learn how you can change this around so customers want to meet with you.

93% Sales Calls Not Valuable. 5 Tips to Fix http://bit.ly/uavchT #Software #Marketing

Freemium Mechanics

There are several different approaches to freemium models for a software company. Most startups won’t share data. This is a great article that explores results, options and what this startup wishes they had done differently.

Great post on Freemium. Details on mechanics, structure, results & advice http://bit.ly/syeODc #Software #Marketing

4 Considerations for Your SaaS Marketing Strategy

1) Secrecy is overrated 2) Proximity to market is important 3) Don’t underfund your program 4) Remember – Free is NOT a marketing strategy

4 Key Tips for SaaS Marketing http://bit.ly/rqxirs #Software #Marketing

The 2 Biggest Challenges Content Marketers Face – and How to Overcome Them

Tips on how to produce great quality and quantity for your content marketing

Tips for Your Content Marketing http://bit.ly/s2yxuI #Software #Marketing

How to Design a Home Page That Converts

Excellent in-depth article that covers everything you need to create a very effective home page. Includes lots of practical tips, best practices and most importantly focuses and how it drives business.

Excellent Post by @peeplaja “Home Page That Converts” http://bit.ly/voO0VA #Software #Marketing

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