Software Marketing Tweetables 18 June 2012

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software


5 Articles on Product Marketing

Software Product Marketing That Works (Part 7)

Don’t market to everyone. Your message will get lost in the noise. For successul software marketing, focus on a niche. Part 7 of the “Software Product Marketing That Works” series.

Positioning: The Battle For The Mind

Marketers cannot control positioning. It only exists in the minds of our customers. Remember positioning is a noun not a verb.

Positioning: The Battle For The Mind

“Mini CEO” is the phrase I’d use for a product manager. Actually, I’d say a product manager is a CEO without all the ‘other crap’ you have to deal with in running a business. CEOs are pulled in millions of directions, whereas product managers are given the mandate to focus.”

An In-Depth Look at How to Create and Use B2B Buyer Personas with Ardath Albee

Ardath Albee interviewed on buyer personas. “a persona is really focused on the roles and responsibilities of particular people that you are going to try to establish dialogue and conversation with, that are going to be part of that purchasing process”

3 Principles of a High Converting Lead Gen Landing Page

1) Find the right balance between your offer and what you are asking for. 2) Landing page design 3) Follow-up, next steps e.g. social sharing.


5 Articles on Startups

Founder-centric. Startup support for founders, by founders.

Excellent Startup Workshops in London by Salim Virani and Rob Fitzpatrick

Eric Ries’s Lean Startup Virus Mutates Into Potentially Virulent Enterprise Form

A large enterprise may seem like the polar opposite of a lean startup. But the lean startup concepts can be applied, even if your organization is as large as Apple or the US government.

Making money with a product: a myth?

As a talented coder (hacker) you probably would not pay for a Startup service, so you under-price your own products. You are not the customer. Normal customers can’t code and value their time at much higher rates than your $10 per month.

Churn, Retention, and Reengaging Customers

Retaining customers offers a far higher ROI than acquiring new ones. Don’t wait until they cancel. Determine early warning indicators such as reduced usage and then woo them back.

The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company

Dropbox are the perfect example of building marketing into your product. See how you can market brilliantly without advertising.


5 Articles on Software Marketing

How to Improve Your Cold Calling

“most people would rather have root canal than make cold calls…Although…plenty of evidence that cold calling is an effective strategy when done correctly” 1) warm up prospect beforehand e.g. email 2) research them 3) find the right person 4) improve your attitude 5) keep it brief & get an appointment

5 New Content Marketing Posts You Shouldn’t Miss

Listing of 5 top recent blog posts on content marketing.

What’s The #1 Social Networking Tool In Your Arsenal?

Everyone should have a personal web site as a hub for their social media presence.

5 Ways to Get Your Infographic to Go Viral

To help the spread of your infographic… prepare an online press release, make it embeddable, promote it on Twitter, Google+… and submit it to directories.

Rebel Mouse

Rebel Mouse is a new social media curation tool. Collect and curate posts from multiple feeds on one beautiful page.

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