Software Marketing Tweetables 17 December 2012

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software


5 Articles on Product Marketing

How to Use Behavioral Design for Boosting Conversions (Using The Fogg Behavior Model)

Fogg says behaviour requires: motivation and ability and trigger. So if you want a prospect to do something you need to motivate, make it easy to do, and the trigger is where you ask them to actually do it.

Overcoming Customer Inertia

Another article on the pyschology of convincing people to take action. A customer with an installed solution has massive intertia. A software challenger will have to show 10x benefits to replace the incumbent.

A 50-Point Checklist For Creating The Ultimate Landing Page

Next time you build a landing page use this great checklist for a landing page. Worth bookmarking.

Startup Suicide: How successful startups kill themselves by competing on features

Featuritis kills enterprise software, individual deals, and especially startups. Focus on your vision for solving customer problems not on competing feature vs feature.

The Jeff Bezos School of Long-Term Thinking

Jeff Bezos loves to compete on long-term projects because he knows there are very few who can compete when they have to wait for returns until 5-7 years.


5 Articles on Startups

Non-technical co-founder? What do you do while your buddy codes?

Non-technical does not mean making tea and admin. Apart from coding, startups need customer development, UX, marketing, anakytics and learning.

12 Tips for Early Customer Development Interviews (Revision 3)

Superb list of pratical techniques to improbe your customer development interview techniques – so you really learn.

Top 20 posts at We Love Lean

We love lean’s most popular posts on lean startup.

Ernesto Sirolli: Want to help someone? Shut up and listen!

People want help and will be more than willing to tell to you what they need – if you don’t insist on pushing your solution.

How I used Andrew Warner’s Secret to Accelerate Customer Development

Kevin DeWalt on using Andrew Warner’s approach to video interviewing to simultaneusly build up an audience and conduct customer development interviews. Win – win.


5 Articles on Software Marketing

Five Presentation Mistakes Everyone Makes

Nancy Duarte is probably the premier advisor on presentations. Unfortunately most of the world’s presenters still make these mistakes: 1) lack of emotion 2) rely on slides 3) cliche visuals 4) jargon 5) too long.

5 Lessons Learned in Site Retargeting

I have never tried retargeting, but if I did I would appreciate this introduction. With a practical guide on selecting a platform and initial campaign settings.

Get Early Attention For Your Startup

3 tips for startup founders looking for coverage: 1) make yourself the story 2) don’t badger journalists 3) build viral elements into your software.

How to get bigger, quicker wins by optimizing your testing workflow

How to weigh up whether you should combine lots of changes into a split test, or test each one separately.

Using Dashboards to Drive What Matters

Dashboards can be a great way to focus attention on agreed metrics. But the hard part is always knowing whic measures are the important ones.

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