Software Marketing Tweetables 16 April 2012

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

What Product Managers Do

What do you think a Product Manager does? Depends on who you are.

RT @rebeccaspry: Love this! What Product Managers do meme http://bit.ly/HYFFCr #ProdMktg

Be human. Your customers will thank you.

Over-sanitized marketing is be effective. Don’t be sloppy, but show you’re human – it’s more authentic.

Be human. Your customers will thank you http://bit.ly/HVLn73 #ProdMktg

How to create a billion dollar landing page like Instagram.

Instagram just sold for $1B – great excuse to deconstruct their landing page.

How to create a billion dollar landing page like Instagram http://bit.ly/IDalGH #ProdMktg

3 Reasons to Master the Art of Storytelling

Before we could write, humans have used stories to deliver memorable, inspirational messages.

Master the Art of Storytelling http://bit.ly/Hy1gAX #ProdMktg

Product Marketing Creates Value! And Bridges The Gap Between Sales & Engineering!

Product marketers should be the experts in how customers benefit. They play a pivotal role explaining business case to engineering and technical possibilities to sales.

Product Marketing Creates Value! And Bridges The Gap Between Sales & Engineering! http://bit.ly/Hz3bDl #ProdMktg

5 Articles on Startups

6 Marketing Lessons I Learned from Lean Software Geeks

Lean Startup tech Entrepreneurs can teach marketing pros a lot about how to do effective marketing.

6 Marketing Lessons Learnt from LeanStartup http://bit.ly/IbBaXT #Startup

Start It Lean

Whether you are building a new business, or a marketing campaign you should always start with “what’s the customer problem?”

Part 1 of @scottorrance C-P-S Hypothesis: The PROBLEM we’re looking to solve http://bit.ly/HKjjqk #Startup

Projectify that business

Develop your “product” on a project basis is a great way to learn the space, test demand, and get paid to do it.

Projectify that business Great Startup Advice by @robfitz http://bit.ly/IDcmm5 #Startup

Marketing Startups: Latest Lessons Learned

Dan Hill shares insight on how to build a marketplace startup – CrashPadder. (recently sold to AirBnB)

How to Build a Marketplace. Startup Lessons @crashpadder Learned http://bit.ly/HzeuLS #Startup

How to be a Lean Startup Idea Assassin

If you read about startups online, you will find hundreds of startup successes. But they’re the exception. Most failures quietly fade away. This “failure” is brave enough to share their experience.

We Learn from Failure, but only the Brave share their Failures http://bit.ly/HVLJLb #Startup

5 Articles on Software Marketing

Common Landing Page Mistakes: Too simple of a landing page for a complex sale

Simple messages work. But people buying high-value, B2B, complex products need far more information during their buying process.

Landing Page for a Complex Sale Should not be TOO Simple http://bit.ly/Hz2Noh #Software #Marketing

35 Beautiful Landing Page Design Examples to Drool Over [With Critiques]

More excellent example of landing pages with criques by the unbounce team.

35 Beautiful Landing Page Design Examples for You to Dribble Over + Critiques http://bit.ly/J43A3C #Software #Marketing

Content the Foundation of your Social Media Marketing – Tips and Tactics to Create and Optimize

Jeff Bullas slide deck on social media trends and how you can use them.

Content: the Foundation of Marketing – Tips and Tactics http://bit.ly/Hz15Dt #Software #Marketing

You need a business strategy, not a social strategy.

Like any marketing initiative, social media is just a set of tools. Always start with your business strategy.

You need a business strategy, not a social strategy. http://bit.ly/IDbMou #Software #Marketing

The 8 Google Analytics Features Every Site MUST Have Enabled

By default, Google Analytics collects a lot of data. But it does require some setup to collect the most valuable information.

The 8 Google Analytics Features Every Site MUST Have Enabled http://bit.ly/IlDsmh #Software #Marketing

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