Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
What do you think a Product Manager does? Depends on who you are.
RT @rebeccaspry: Love this! What Product Managers do meme http://bit.ly/HYFFCr #ProdMktg
Over-sanitized marketing is be effective. Don’t be sloppy, but show you’re human – it’s more authentic.
Be human. Your customers will thank you http://bit.ly/HVLn73 #ProdMktg
Instagram just sold for $1B – great excuse to deconstruct their landing page.
How to create a billion dollar landing page like Instagram http://bit.ly/IDalGH #ProdMktg
Before we could write, humans have used stories to deliver memorable, inspirational messages.
Master the Art of Storytelling http://bit.ly/Hy1gAX #ProdMktg
Product marketers should be the experts in how customers benefit. They play a pivotal role explaining business case to engineering and technical possibilities to sales.
Product Marketing Creates Value! And Bridges The Gap Between Sales & Engineering! http://bit.ly/Hz3bDl #ProdMktg
5 Articles on Startups
Lean Startup tech Entrepreneurs can teach marketing pros a lot about how to do effective marketing.
6 Marketing Lessons Learnt from LeanStartup http://bit.ly/IbBaXT #Startup
Whether you are building a new business, or a marketing campaign you should always start with “what’s the customer problem?”
Part 1 of @scottorrance C-P-S Hypothesis: The PROBLEM we’re looking to solve http://bit.ly/HKjjqk #Startup
Develop your “product” on a project basis is a great way to learn the space, test demand, and get paid to do it.
Projectify that business Great Startup Advice by @robfitz http://bit.ly/IDcmm5 #Startup
Dan Hill shares insight on how to build a marketplace startup – CrashPadder. (recently sold to AirBnB)
How to Build a Marketplace. Startup Lessons @crashpadder Learned http://bit.ly/HzeuLS #Startup
If you read about startups online, you will find hundreds of startup successes. But they’re the exception. Most failures quietly fade away. This “failure” is brave enough to share their experience.
We Learn from Failure, but only the Brave share their Failures http://bit.ly/HVLJLb #Startup
5 Articles on Software Marketing
Simple messages work. But people buying high-value, B2B, complex products need far more information during their buying process.
Landing Page for a Complex Sale Should not be TOO Simple http://bit.ly/Hz2Noh #Software #Marketing
More excellent example of landing pages with criques by the unbounce team.
35 Beautiful Landing Page Design Examples for You to Dribble Over + Critiques http://bit.ly/J43A3C #Software #Marketing
Jeff Bullas slide deck on social media trends and how you can use them.
Content: the Foundation of Marketing – Tips and Tactics http://bit.ly/Hz15Dt #Software #Marketing
Like any marketing initiative, social media is just a set of tools. Always start with your business strategy.
You need a business strategy, not a social strategy. http://bit.ly/IDbMou #Software #Marketing
By default, Google Analytics collects a lot of data. But it does require some setup to collect the most valuable information.
The 8 Google Analytics Features Every Site MUST Have Enabled http://bit.ly/IlDsmh #Software #Marketing
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