Software Marketing Tweetables 15 July 2013

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software


5 Articles on Product Marketing

Replacing “Requirements Gathering” with Something That Works

In old-school project management, gathering requirements was around 5% of a project timeline. Even the phrase “gathering” makes it seem easy. Software development has grown up – figuring out the problem to solve, what’s really needed for a solution should now be over 50%. For a startup, it’s more like 80%.

Interpreting the new users drop-off chart

Watch the on-boarding process carefully to see where people stop using your product. A drop-off chart makes it very easy to see where you need to take action.

9 Worst Practices in SaaS Metrics

Main statistics used for monthly software as a service – with clear explanations of what they mean and the classic pitfalls.

Make Your A/B Testing Create Results – Not Statistics

The easiest way to explain A/B testing is to use a trivial example like button color. But the real power comes with testing different messages – what motivates people to take the next action. Only worry about fine tuning after you have got the big wins done.

We Need a Culture of Feature Killing

DeClutter your software products. You know you love using simple, clear software – so does everyone else. Kill every feature that does not measurably drive your metrics forward.


5 Articles on Startups

User Engagement in the First 30 Days

NewsWhip offer a 30-day free trial and work carefully to deliver clear, simple emails to users at the right time. More refined than typical day-based autoresponders, they use Intercom to deliver emails triggered by actual usage.

10 Places To Find Beta Testers For Free

Places to list your pre-launch site and get some early signups. But often people who use these lists are tyre-kickers, so do not consider them to be similar to your long-term audience.

5 Easy Hacks For Your Pre-Launch Startup Landing Page

The most effective landing pages are clear and simple – remove the clutter and focus on a strong value proposition.

6 Easy Retention Hacks For Startups

Another post from trak.io… Once you have got users signed up, how do you keep them interested?

Is startup validation BS?

Dan Norris is a brilliant startup founder and content marketer. He shares his experience and disappointment with his startup and how he’s changed direction. Validating demand is much more than people saying “great idea” and signing up with an email address. Hard cash is what counts.


5 Articles on Software Marketing

How To Get Leads With Content Marketing

For B2B marketing, cold calls / emails are almost always ignored and prospects only contact vendors after they have decided their short list. So what’s a B2B marketer to do? “Stop selling and start helping”.

SaaS Marketing: Random Effort Yields Random Results

Research, formulate a hypothesis, and then test. Blindly A/B testing everything on your website without a theory is just flailing.

Build It, But They Won’t Come

Building a software product is over-valued. It’s fun and it’s cool. But the real work is figuring out what people need and how to get them to see it and pay for it.

The Compounding Returns of Content Marketing

Content marketing is a long-term benefit. The affects are compound and will slowly accumulate before delivering a clear return on your investment.

Deconstructing the Perfect Customer Acquisition Strategy

Tone down your salesy pitch and educate.

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