Software Marketing Tweetables 13 May 2013

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software


5 Articles on Product Marketing

An Interview with Garrett Dimon

Garrett Dimon describe how his startup grew slowly. He built an initial audience through blogging. During this growth he has resisted adding complexity and focused on helping people get more value out of what is already there. He found that having a very cheap plan cost too much to support and has no regrets dropping that plan.

How Analytics Can Unveil the Hidden Treasures Your Freemium Product is Hiding

Changing your pricing page so that conversion % drops seems a bad idea. Not if you’re increasing % of premium signups. Another example where decreasing prices from left to right delivers better results than increasing.

The Four-Step Design Process for Building Product Customers Will Love

Spend more time watching how real customers actually use your product (not just listening to how they say they use it). And spend more time talking to your support team.

About Products – A few Things I Think I Think

Joshua Duncan has curated a list of recent article he found thought-provoking.


5 Articles on Startups

The Manual-First Startup

Don’t automate your solution / prcesses until you have scale. Providing a manual solution means: you will deeply understand each step; there is almost no friction to slow down changes as you test and improve; and it brings you closer to your first customers. Automation appeals to the perfectionist in us all. Resist automation until it becomes too painful too proceed without.

The Newest Lean Startup Tool: Kickstarter

Kickstarter is a great way to test demand, sign up early adopters, test incremental pricing and secure funding all in one go. Main downside is that you probably have to invest a lot of time in marketing your kickstarter launch over that time – hard to run it steadily as a side project.

Why You Should Do A Tiny Product First

Amy Hoy explains the value of starting with a really small product. It does not have to be software – creating and selling an eBook is an effective way to learn how to market to your audience.

Proven: Customer Interviews Save You Time and Money

Almost every entrepreneur seems scared to talk to real customers – they have 100 excuses why they need to perfect their product first. It is painful to hear that your brilliant idea sucks – but embrace that pain. Find out what their problems are. Time spent building a solution instead of interviewing customers is like burning your money.

The Pitch Deck We Used To Raise $500,000 For Our Startup

Simple, effective slide deck used to raise funding. Always much easier when you’re profitable and don’t really need funding.


5 Articles on Software Marketing

Killer Content Marketing

Slide deck from Hiten Shah’s excellent talk at MicroConf 2013. 5 strategies for B2B distribution (not paid advertising) 1) Integrations 2) Work Emails 3) Embeds 4) Powered by 5) Free Stuff.

Three Counterintuitive Points about SMB SaaS

1) medium sized businesses have ~65% employees within SMB sector (small medium businesses) despite only being ~15% numerically 2) small businesses are just as important 3) sales / marketing roles are very different between small & medium.

How to Build and Get Captivating Case Studies and Testimonials from Clients

Use LinkedIn to ask for recommendations. No need to ask clients to use logos. Format case studies as Goal > Solution > Results.

The 2013 LinkedIn Marketing Guide

Kristi Hines regularly produce simple straightforward guides that explain how to setup up your social media / content marketing… Here she explains how to get the most out of LinkedIn.

Some Simple Tips for Better Communication

Thoughts on communications: How writing things down makes your own thinking clearer, don’t just think about the information you’re communicating but who you are communicating to and what you want to achieve.

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