Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
Turning marketing around so people want to buy from you. Encourage them to keep coming to your for information by constantly sharing educational relevant information.
Software Product Marketing That Works (Part 2) http://bit.ly/vul9vc #ProdMktg
For your product launch 1) plan 2) positioning document 3)brief analysts
10 Tips for a Successful Product Marketing Launch http://bit.ly/u8pQsg #ProdMktg
A simple way to get started on buyer personas
Creating Buyer Profiles The Easy Way http://bit.ly/rsN3cT #ProdMktg
All too often our solutions are complex too. A practical reminder on the benefits of simplicity.
Simplest = Best http://bit.ly/vGQwKk #ProdMktg
Innovators need to challenge assumptions, ask lots of questions, understand in-depth, then step back to look at the whole big picture and relax.
To Innovate 1) Dive Deep until You Grok 2) Question Everything http://bit.ly/seSkfW #ProdMktg
5 Articles on Startups
Being funded by a VC is really expensive. Customers will pull you in the right direction and they won’t take a chunk of equity.
Customers Better Than VC Funding for a Startup http://bit.ly/rYUTYa #Startup
Great technology is not enough for a startup. The business model and marketing also have to be great.
A Startup Needs Business + Tech Expertise http://bit.ly/vhDseQ #Startup
The goal of the entrepreneur is not to be ‘right.’ It’s to construct with humility and infect customers and employees with your peculiar disease
Easy to criticize, hard to create http://bit.ly/uzjUH0 #Startup
Tips on finding ideas for new software products and importantly how to assess market potential.
How a Developer Can Pick a Product to Build http://bit.ly/vYrNeT #Startup
Marketing shares a lot of characteristics with software development and can also benefit from using the Lean scientific approach to learn quickly before spending millions.
Lean Approach is Excellent for Marketing as well as Product http://bit.ly/tTCcMx #Startup
5 Articles on Software Marketing
A roundup of the best blog posts on A/B testing, covering introductions, what to test, different types of test and testing tools.
Awesome Resource. Roundup of 45 Posts on A/B Testing http://bit.ly/tubuub #Software #Marketing
Instead of trying to measure marketing as ROI, measure how it reduces expenses and increases revenue.
Marketing Drives Profitability but ROI Impossible to Measure http://bit.ly/sr4A48 #Software #Marketing
Great images showing creative examples of guerilla marketing
Fun Images. Genius Guerilla Marketing http://bit.ly/tFa5VE #Software #Marketing
Presenting a roadmap is a double-edged sword. Be careful you don’t stall deals.
Benefits / Risks Presenting the Product Roadmap http://bit.ly/tPYs9j #Software #Marketing
Inbound marketing is cheaper and more effective. You need a blog, social media and additional deeper content.
Inbound Marketing Needs 1)Blog 2)Social Media 3)Content http://bit.ly/tUotWM #Software #Marketing
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