Software Marketing Tweetables 12 December 2011

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software


5 Articles on Product Marketing

Software Product Marketing That Works (Part 2)

Turning marketing around so people want to buy from you. Encourage them to keep coming to your for information by constantly sharing educational relevant information.

Software Product Marketing That Works (Part 2) http://bit.ly/vul9vc #ProdMktg

10 Tips for a Successful Product Marketing Launch

For your product launch 1) plan 2) positioning document 3)brief analysts

10 Tips for a Successful Product Marketing Launch http://bit.ly/u8pQsg #ProdMktg

5 Easy (Seriously!) Steps to Better Buyer Profiling

A simple way to get started on buyer personas

Creating Buyer Profiles The Easy Way http://bit.ly/rsN3cT #ProdMktg

Make it Simple

All too often our solutions are complex too. A practical reminder on the benefits of simplicity.

Simplest = Best http://bit.ly/vGQwKk #ProdMktg

Finding Innovative Ideas with The Innovator’s DNA

Innovators need to challenge assumptions, ask lots of questions, understand in-depth, then step back to look at the whole big picture and relax.

To Innovate 1) Dive Deep until You Grok 2) Question Everything http://bit.ly/seSkfW #ProdMktg


5 Articles on Startups

The #1 VC in the World: Customers

Being funded by a VC is really expensive. Customers will pull you in the right direction and they won’t take a chunk of equity.

Customers Better Than VC Funding for a Startup http://bit.ly/rYUTYa #Startup

Tech Startups Need Non-Techies to Succeed

Great technology is not enough for a startup. The business model and marketing also have to be great.

A Startup Needs Business + Tech Expertise http://bit.ly/vhDseQ #Startup

Work With Me

The goal of the entrepreneur is not to be ‘right.’ It’s to construct with humility and infect customers and employees with your peculiar disease

Easy to criticize, hard to create http://bit.ly/uzjUH0 #Startup

So You Want To Build A Software Product

Tips on finding ideas for new software products and importantly how to assess market potential.

How a Developer Can Pick a Product to Build http://bit.ly/vYrNeT #Startup

Inbound Internet Marketing Blog

Marketing shares a lot of characteristics with software development and can also benefit from using the Lean scientific approach to learn quickly before spending millions.

Lean Approach is Excellent for Marketing as well as Product http://bit.ly/tTCcMx #Startup


5 Articles on Software Marketing

45 Awesome Posts on A/B, Multivariate, and Usability Testing

A roundup of the best blog posts on A/B testing, covering introductions, what to test, different types of test and testing tools.

Awesome Resource. Roundup of 45 Posts on A/B Testing http://bit.ly/tubuub #Software #Marketing

There is No ROI in Social Media Marketing

Instead of trying to measure marketing as ROI, measure how it reduces expenses and increases revenue.

Marketing Drives Profitability but ROI Impossible to Measure http://bit.ly/sr4A48 #Software #Marketing

Genius Guerrilla Marketing

Great images showing creative examples of guerilla marketing

Fun Images. Genius Guerilla Marketing http://bit.ly/tFa5VE #Software #Marketing

Sales Engineers: Presenting the Product Roadmap

Presenting a roadmap is a double-edged sword. Be careful you don’t stall deals.

Benefits / Risks Presenting the Product Roadmap http://bit.ly/tPYs9j #Software #Marketing

Lower Your Cost Per Lead! The 3 Pronged Attack To Inbound Marketing

Inbound marketing is cheaper and more effective. You need a blog, social media and additional deeper content.

Inbound Marketing Needs 1)Blog 2)Social Media 3)Content http://bit.ly/tUotWM #Software #Marketing

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