Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
Excellent and exhaustive muddylemon article on building landing pages that convert better. Particular focus on keeping forms friction-free.
How To Build High-Converting Landing Page Forms http://bit.ly/LuBy0A #ProdMktg
Animated videos can be great for explaining software. They are very effective on landing pages. Learn how to create your own, with or without professional help.
Learn How to Create Animated Video. Great for ProdMktg Launch http://bit.ly/JOPh0T #ProdMktg
23-page PDF on competitive positioning [OpenView request your email address]. Check the section where April Dunford explains importance for startups.
Why Us? A Guide to Competitive Messaging [Free Ebook] http://bit.ly/Kjj0yC #ProdMktg
A stereotypical engineer lives in a simple clinical world where facts are true or not, everything is right or wrong.. Really successful engineers learn how to step out into the messy business world with people and opinions.
Smart Software Engineer on Adapting to (real) Business World http://bit.ly/LonDwK #ProdMktg
In A/B tests strong, powerful, passionate words regularly beat milder / half-hearted phrases.
Using Influential Power Words in Your Marketing http://bit.ly/LdSDPQ #ProdMktg
5 Articles on Startups
VC funding can help accelerate your Startup. But “the best solution is not to need money. The less you need investor money, (a) the more investors like you, in all markets, and (b) the less you’re harmed by bad markets”
Paul Graham’s Letter to YC Companies “The best solution is not to need money” http://bit.ly/LuZUHB #Startup
Tor Grønsund is using WordPress to share business model canvases – for feedback and learning between students. Beta invites for the WordPress plugin available.
Interesting WordPress Plugin by @tor to Develop / Share Your Business Model http://bit.ly/LAJeij #Startup
5 deceptively simple tips for building software people will buy 1) solve problems 2) simple 3) don’t build everything customers ask for 4) sell it before you build 5) ignore friends.
Build a Product Customers Will Buy. Don’t Listen to Your Friends http://bit.ly/Nfc1g7 #Startup
Pricing deserves serious attentions. Most startups guess and guess too low. Great article shows how to do it in practice.
Most Startups Price Too Low. Get Your Price Right http://bit.ly/LwgVS6 #Startup
Insight into how tough it really is being CEO of a startup.
What does it feel like to be a Startup CEO? [Quora] http://bit.ly/NyWlSG #Startup
5 Articles on Software Marketing
Excellent list of search engine optimization (SEO) tools to help marketers work on SEO. Some free, some paid. Worth checking out before assuming you need an SEO consultant.
6 SEO Tools to Analyze Your Site Like Google Does http://bit.ly/LuZnFC #Software #Marketing
Check how good SEO consultants are at their own SEO. Tips on how you can check are also useful for measuring your own SEO.
Read This Before Hiring an SEO Consultant http://bit.ly/KItH1U #Software #Marketing
Google’s free tools for A/B testing is being replaced by a new tool in Google Analytics: Google Analytics Content Experiments
Google’s New A/B Testing Tool Now Available in Google Analytics http://bit.ly/NcvduY #Software #Marketing
Long list of Google’s free tools. There could be some double counting, but a good reminder of jut how many different tools Google provides for free.
25 Free Google Tools for Marketers http://bit.ly/Nf3Y35 #Software #Marketing
Another long list, this time different ways to advertise. Useful resource when you are looking for new ideas for marketing campaigns.
37 Ways to Get Traffic To Your Website http://bit.ly/Lv1aur #Software #Marketing
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