Software Marketing Tweetables 10 September 2012

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

When it comes to startups timing really is everything

A great product idea, a great team, and enough resources are not enough. Timing is an essential part of product-market fit. Too late and you can’t catch up. Too early and there is no market.

Agile roadmapping

Build out your roadmap around your major strategic developments but allow plenty of time around them to respond and adjust. This approach delivers the benefits of agile without taking you off your strategic journey.

15 Landing Page Examples Analyzed for Conversion (By a Honey Badger)

A great way to improve your landing pages is to get inspiration from others. Most of these examples are for software.

Lead Gen Form Optimization: Why a lower conversion rate can be a good thing

There are occasions when you want a certain amount of friction in a sales funnel. Adding friction should reduce lead volume but increase quality as the most determined prospects push past the friction. If you can control the friction you can dial up or down lead volume to suit your sales teams’ bandwidth.

#1 in a small market…

The advantages of focus or being a big fish in a small pond.

5 Articles on Startups

How not to get f*cked by an investor’s lack of value-add.

VCs may make vague claims about how much they will add value if they invest in your startup. Startups have more options now with crowd-funding and bootstrapping. So if a VC claims to offer “added value” make them prove it or give you better terms.

How to Build a Startup

Steve Blank, the godfather of startups has been teaching aspiring founders at Stanford and Berkeley and now will teach you. His online course is free and starting soon.

How to Get Early Customers to Respond to Your Cold Emails

Robert Graham has found cold emails an effective way to reach early customers. He shares his tips on how to do this effectively.

Startups, Think Again: Writing Code Is Not Your Biggest Challenge

A startup founder learned the hard way that marketing is more important than adding features. It is not just the need to get early customers, but “too many features are dangerous”.

The 7 Deadly Sales Sins Committed By Startups

Startups should: 1) Understand customers 2) Sell 3) Show up 4) Follow up 5) Use processes 6) Right price 7) Ask for sale

5 Articles on Software Marketing

10 tips for B2B freemiums

Advice on how to make the freemium model work in B2B, including start from the paid model and work backwards to the freemium.

Is Freemium Compatible with Enterprise Software?

Freemium can work for enterprise software, but the limits must be carefully designed, and sales process / support must become more like B2C. i.e. automated for volume.

Exceptional Upgrade Path UX from WPEngine

Rand Fishkin describes how WP Engine make their upsell process frictionless. Literally one click in an email and you’re done.

How to find and share the most popular links for the topics you are interested in

Bottlenose is a search engine for social media, with Buffer integration this makes content curation easier.

The Key Components of a User-Friendly Website Navigation

Reminders on how to make your website navigation easy – as easy as Apple’s.

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