Software Marketing Tweetables 1 July 2013

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

5 Articles on Product Marketing

10 Questions to Ask When Pricing Your Product

Pricing is the toughest problem for business owners and product managers. Look at pricing from multiple directions and never stick with a single price.

6 Ways To Steal Your Competitor’s Audience

Simple, scrappy marketing hacks you can use to benefit from your competitors’ marketing. Very useful when competing against a large marketing budget.

MVD – Advocating for Minimal Viable Design

Designers (just like engineers) should fight their natural desire for perfection. Don’t sweat the pixels until the important stuff is right.

17 Examples of Lead Gen Forms Optimized for Conversion

Getting the balance right on your lead capture forms. Examples showing how to reduce friction while still capturing the information you need.

How to get important people to respond to your emails

The art of crafting an individual email to a famous person. Bear these in mind when writing your marketing emails.

5 Articles on Startups

Why you can’t find a technical co-founder

Your great business idea is worthless. It will be almost impossible to convince an experienced, skilled developer to join you on the strength of an idea. Just like funding, prove your idea without technology (or big cash) – then you will be in a strong position to pick who you want.

Lean Startup Versus Raising Capital

Lean Startup is clearly in a hype phase. Everyone in the startup world is familiar with the phrases. Merely slapping on “pivot”, “MVP”… on top of the old-way of building software businesses and VC funding rounds changes nothing.

The creation of

Great video shows how a young Danish team built their website on top of a custom Google search engine. Fun to see how they built it so quickly but the important points are in their customer development work.

The Startup Sector That’s Quietly Booming

There’s money to be made dealing with money. Financial industries and institutions are a prime area for disruption by fresh new startups.

How to Analyze Your Startup Like A VC in 15 Minutes Or Less

Using a structured framework helps you quickly summarize a complex business into its core elements. I use Ash Maurya’s Lean Canvas for every project and with every client. It’s very useful for your own business, but essential when working with many companies.

5 Articles on Software Marketing

10 Things Your CEO Needs to Know Now about B2B Demand Generation

Demand generation for B2B is just as tough as ever. The channels and tools may keep evolving but creating sustainable momentum takes a lot of money and time, probably 2 years. Scrappy marketing hacks will help initially but are not repeatable for long.

Why Data Can Make You Do The Wrong Thing

Blind faith in AB testing can lead you down the wrong path. Be rigorous about documenting each hypothesis and experiment in advance. If you don’t know why “B” is better than “A”, then do another test to really find out *why*.

The 4 Words That Will Get Your Email Opened

Sean Platt’s most successful email headline is “You Are Not Alone”. Showing empathy is very effective.

5 Simple Ways to Increase Your Email Deliverability Rates

Being smarter with your emails is primarily about sending targeted useful information, but changing email service provider can make a big difference too.

What is Startup Marketing?

Startup marketing is bigger than you think… Lead generation, Content production, Brand messaging, Metrics, Media, Customer success, Community, Distribution, Sales support, In-product marketing, Market insight.

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