Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
“The most important thing a product manager does is decide where their product stops and someone else’s product takes over.”
When shooting for a “simple product”, be careful where you draw the line. http://bit.ly/JD4D9S #ProdMktg
Analysis of tech buyer survey. Buyers want content that is relevant, fresh, and supported by facts.
What Tech Buyers Want From Content http://bit.ly/L4guxg #ProdMktg
Gartner study shows CFO becoming more involved in IT purchasing. So software marketers should include more ROI / hard benefits and rely less on technology features.
Gartner: CFOs More Involved in Buying Tech http://bit.ly/KUal8E #ProdMktg
Free trials by themselves are not effective sales tools. They can work as a part of a well-managed marketing campaign. Consider using demo videos, a sandbox area, or “no-risk” signups as ways to convey how the software works and the value.
Free Trials / Freemium | Disadvantages & Alternatives http://bit.ly/L1IJgd #ProdMktg
The best marketing is natural, clear, and open. Not contrived or gimmicky. For a valuable long-term relationship, show who you really are – and the value you offer.
Copy Writing that Appeals, Sexy but not about Sex http://bit.ly/L4Yvrb #ProdMktg
5 Articles on Startups
“There is a mountain of work to be done beyond coding and design. Sales, marketing, and bizdev (each startup has their own mix) become critically important quite quickly”.
Startups: it’s not all coding and design http://bit.ly/LaJYOc #Startup
Strategy should not be based solely on data. You need a vision for what you are trying to achieve. Without a theory you’re testing, data relationships could be non-causal. And “data is often systematically biased in ways that are too expensive to fix.”
Why Data Should Not Determine Startup Strategy http://bit.ly/L4WVFS #Startup
Greg Rublev explains how he was accelerated Lean Startup learning by using PowerPoint to mockup product changes for user testing and feedback.
PowerPoint = Faster than Code LeanStartup Example http://bit.ly/Kvuj9k #Startup
Youngster at a startup weekend showing early entrpreneurial promise.
“Hi I’m 6. I am an entrepreneur” http://bit.ly/JL0xKP #Startup
Salim Virani @SaintSal looks at what other disciplines startup founders should be looking to learn from.
The future of LeanStartup – 9 areas I’m watching for faster market traction http://bit.ly/Jrw5pB #Startup
5 Articles on Software Marketing
Interesting to read just how much engineering is involved in building twitter.com and how they are improving load times for users.
Interesting insight into challenges faced by Twitter’s Engineers http://bit.ly/LHICJW #Software #Marketing
Instead of A/B testing, where you split test subjects 50:50 and eventually declare a winner, this algorithm gradually uses the best option automatically.
Interesting Alternative to A/B Testing – Needs Some Simple Code http://bit.ly/KbGdJa #Software #Marketing
Email is still the most effective method of business communication. It is no longer cool or modern, it is straightforward, reliable and effective. You should always try and get email addresses for potential customers. Always.
Is Your Startup Too Cool To Send Marketing Emails? Think Again http://bit.ly/LSzXV2 #Software #Marketing
The UK seems to be the first country actually implementing the EU “cookie” legislation. It is a tough decision for many UK companies who want to follow the law, but also want to be able to track website visitors.
The BBC unveils its EU cookie law solution http://bit.ly/Klu8z3 #Software #Marketing
Giff Constable shares some tips on how A/B testing can help even if you only have a small sample size.
Tips for low-volume A/B testing http://bit.ly/KOrv7s #Software #Marketing
If you found these useful, you can also