Marketing Consulting for Software Companies

Your software and your situation are unique.

We can discuss your specific requirements and agree a consulting package that’s right for you.

Typical consulting projects

launch-new-software

Launch New Software

  • Research market needs
  • Select customer segment
  • Marketing strategy
  • Test messaging and tactics
  • Campaigns and onboarding content
  • Pre-launch excitement
  • Reach first 100 customers

improve-software-marketing

Improve Software Marketing

  • Interview customers
  • Competitor analysis
  • Streamline messaging
  • Remove friction
  • Measure marketing effectiveness
  • Inbound marketing
  • Conversion optimization
  • Test new lead generation

develop-content-marketing

Develop Content Marketing

  • Content strategy for your software
  • Customer stories
  • Website copy
  • Sales collateral
  • Product videos
  • Webinars and seminars
  • White papers and data sheets
  • Content promotion and distribution

build-a-marketing-website

Build a Marketing Website

  • Marketing strategy
  • Customer personas (profiles)
  • Clearly explain value of your software
  • Engage and educate visitors
  • Flexible hub for online marketing
  • Landing pages
  • Analytics and feedback

Marketing Consulting That Works For You

Hiring a marketing consultant may seem expensive – how can you be sure you’re going to get value for money?

A phone call and a face-to-face meeting are a great way to get an initial impression—but the proof is doing real work.

Just like your marketing, you should always be testing and measuring effectiveness.

Let’s talk… in most cases a 2-3 day assignment is a great way to prove whether you’ll get value for money using Smart Software Marketing.


Call Giles Farrow
07709 660 523

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