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Examples of Awful Software Marketing

10 Examples of Awful Software Marketing

      Or how to ensure visitors to your website do NOT buy or use your software in 10 easy steps. Conceal you’re offering software Disguise what your software does Hide useful screenshots or images Ensure any images are irrelevant Bury benefits beneath a landslide of features Mask beneficiaries and use cases Obfuscate with […]

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Software Marketing Review: Entropy 101

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” Entropy 101 This is an example of seriously bad software marketing. It’s really hard to work out what type of software is being “sold” here, let […]

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QueryShark Home Page

Software Marketing Review: QueryShark

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” QueryShark The home page for QueryShark is a confusing mishmash of features, enhancements and descriptions. To market your software effectively, your main message needs to be […]

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Software Marketing Review: MIB Browser

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” MIB Browser The product page for MIB Browser is littered with technical jargon, it shows how some software companies get so caught up in the technology […]

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Software Marketing Review: Sawtooth

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” Sawtooth Software The home page for Sawtooth Software shows how some software companies forget the need to explain what they do. Check your software marketing is […]

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Gemstone Product Page

Software Marketing Review: GemStone

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” Gemstone Gemstone is an example of niche software for a highly specialised use. Their marketing is deliberately very focused for the specific technical audience that would […]

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Link It Home Page

Software Marketing Review: Link It

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” Link It The home page for Link It shows how confusing software companies can make their marketing. Treat this as an example of what not to […]

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Software Marketing Review: Esri

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” Esri Esri have a website with lots of information, lots of products, and lots of clues to what they do. But unless you already know what […]

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