Archive | Software Marketing

Engineering and Marketing align using product managers and product marketing managers

Getting Marketing and Engineering to Work Together Effectively

Marketing Vs. Engineering (part 2) This is the second in a series of three posts addressing how marketing and engineering should work together in a software business. In the first post we covered why engineering and marketing disagree—how they take such different approaches due to their training and natural attitudes. These differences can lead to […]

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When Creating Software, Marketing and Engineering Disagree

“An engineer and a marketing guy walk into a bar…” You’ve heard the jokes. Marketing and engineering, especially software engineering are very different disciplines. And each discipline makes jokes at the other’s expense based on shallow stereotypes. But behind the jokes is a serious message for any software business. Engineering and marketing teams do not […]

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