Don’t market to everyone. Your message will get lost in the noise. For successul software marketing, focus on a niche.
Large budgets are not always best. They can encourage lazy marketing.
Smaller budgets mean marketers have to be smarter.
The smart approach to events, webinars and advertising is completely different to the lazy approach.
Professional, formal language does not impress, it's less effective.
Natural, simple, crisp phrases work best.
Clear first Clever Second.
Buyers don’t trust vendors.
Instead of you selling your software, it’s better to get your customer to convince buyers.
Then they’ll listen to you.
Instead of just blasting out your marketing messages…
Make it easy for people to learn about your products before buying.
Old-school product marketing no longer works. Now you must…
The real mission for any software company is to make customers successful. Software marketing should always be customer-focused. So why are most customer success stories or case studies put out by software firms so dull? They don’t have to be boring.
As customers, we know: what we like, what we’re looking for, how we want to be sold to. Everyone selling, everyone marketing is also a customer themselves. So why do we have to filter out so much irrelevant babble when people are selling to us?
I am a marketer—guilty as charged. Marketing has a terrible reputation. I feel embarrassed and sometimes defensive when explaining that I “do marketing”. Marketing can seem sleazy and dishonest. And often it is. Does marketing deserve its terrible reputation? Should marketing be a dirty word? I converted, maybe you will too when you understand what […]