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LastPass Home Page

Software Marketing Review: LastPass

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” LastPass Too many software firms’ websites rely on long-winded text to describe what they do and employ verbose marketing speak to make them seem impressive. Typically, […]

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Software Marketing Review: Entropy 101

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” Entropy 101 This is an example of seriously bad software marketing. It’s really hard to work out what type of software is being “sold” here, let […]

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Microsoft Home Page (1)

Software Marketing Review: Microsoft

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” Microsoft Everyone knows who Microsoft are. Can a 35 year old, massive software corporation with thousands of software products really teach modern, nimble software startups about […]

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QueryShark Home Page

Software Marketing Review: QueryShark

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” QueryShark The home page for QueryShark is a confusing mishmash of features, enhancements and descriptions. To market your software effectively, your main message needs to be […]

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Skype Home Page (4)

Software Marketing Review: Skype

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” Skype Skype’s technology is very popular with consumers who mainly use it for free. See how brilliantly Skype “sells” without mentioning anything technical. Their messages are […]

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FeedDemon Home Page

Software Marketing Review: FeedDemon

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” FeedDemon FeedDemon is probably the leading RSS feed reader, but most people don’t know what RSS is. FeedDemon’s software marketing challenge is to show the technically […]

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Software Marketing Review: MIB Browser

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” MIB Browser The product page for MIB Browser is littered with technical jargon, it shows how some software companies get so caught up in the technology […]

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Software Marketing Review: Sawtooth

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” Sawtooth Software The home page for Sawtooth Software shows how some software companies forget the need to explain what they do. Check your software marketing is […]

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