Don’t market to everyone. Your message will get lost in the noise. For successul software marketing, focus on a niche.
Large budgets are not always best. They can encourage lazy marketing.
Smaller budgets mean marketers have to be smarter.
The smart approach to events, webinars and advertising is completely different to the lazy approach.
Professional, formal language does not impress, it's less effective.
Natural, simple, crisp phrases work best.
Clear first Clever Second.
Focus software product marketing on customer benefits.
Customers don’t care about everything your software does.
They just want to know how it will benefit them
Buyers don’t trust vendors.
Instead of you selling your software, it’s better to get your customer to convince buyers.
Then they’ll listen to you.
Instead of just blasting out your marketing messages…
Make it easy for people to learn about your products before buying.
Old-school product marketing no longer works. Now you must…
Learn about software product marketing by following these professionals.
Follow them on Twitter and read their blogs to get a steady stream of interesting information to help you market your software.
Marketing Vs. Engineering (part 3) This is the third in a series of three posts addressing how marketing and engineering should work together in a software business. In the first post we covered why engineering and marketing disagree in software companies. We then looked at how large software companies successfully get marketing and engineering to […]
Marketing Vs. Engineering (part 2) This is the second in a series of three posts addressing how marketing and engineering should work together in a software business. In the first post we covered why engineering and marketing disagree—how they take such different approaches due to their training and natural attitudes. These differences can lead to […]