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LastPass Home Page

Software Marketing Review: LastPass

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” LastPass Too many software firms’ websites rely on long-winded text to describe what they do and employ verbose marketing speak to make them seem impressive. Typically, […]

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Microsoft Home Page (1)

Software Marketing Review: Microsoft

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” Microsoft Everyone knows who Microsoft are. Can a 35 year old, massive software corporation with thousands of software products really teach modern, nimble software startups about […]

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Skype Home Page (4)

Software Marketing Review: Skype

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” Skype Skype’s technology is very popular with consumers who mainly use it for free. See how brilliantly Skype “sells” without mentioning anything technical. Their messages are […]

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FeedDemon Home Page

Software Marketing Review: FeedDemon

See how other companies market their software. This is part of a series of reviews looking at examples of software product marketing: “The Good, the Bad and the Ugly” FeedDemon FeedDemon is probably the leading RSS feed reader, but most people don’t know what RSS is. FeedDemon’s software marketing challenge is to show the technically […]

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