Throughout 2012, I shared hundreds of blog posts and articles on software marketing, including generating traffic, SEO, PPC advertising, improving conversion, tools and metrics. The 10 most popular (as measured by clicks) are 16 SEO Tools to Analyze Your Site Like Google Does Excellent list of search engine optimization (SEO) tools to help marketers work [...] Throughout 2012, I shared hundreds of blog posts and articles on software marketing, including generating traffic, SEO, PPC advertising, improving conversion, tools and metrics. The 10 most popular (as measured by clicks) are 16 SEO Tools to Analyze Your Site Like Google Does Excellent list of search engine optimization (SEO) tools to help marketers work [...] 
Throughout 2012, I shared hundreds of blog posts and articles on startup entrepreneurship, especially customer development, lean startup and metrics. The 10 most popular (as measured by clicks) are 1Building a Software Business on the Weekend Dan Shipper has been coding since he was a kid. He has learnt not to be a perfectionist, build [...] 
Throughout 2012, I shared hundreds of blog posts and articles on all aspects of software product marketing and product management. The 10 most popular (as measured by clicks) are 1The Conversion Rate Optimization Report – 2012 Stats [Infographic] Get the balance right between spending money on acquiring traffic and converting it. Top tips to improve [...] 
Don’t market to everyone. Your message will get lost in the noise. For successul software marketing, focus on a niche.
Large budgets are not always best. They can encourage lazy marketing.
Smaller budgets mean marketers have to be smarter.
The smart approach to events, webinars and advertising is completely different to the lazy approach.
Professional, formal language does not impress, it's less effective.
Natural, simple, crisp phrases work best.
Clear first Clever Second.
Focus software product marketing on customer benefits.
Customers don’t care about everything your software does.
They just want to know how it will benefit them
Buyers don’t trust vendors.
Instead of you selling your software, it’s better to get your customer to convince buyers.
Then they’ll listen to you.
Instead of just blasting out your marketing messages…
Make it easy for people to learn about your products before buying.
Software Vendors Used To Hold the Power The relationship between software vendors and buyers has dramatically shifted over the last 20 years. In the 1990s, I worked in IT selecting enterprise software for a global manufacturer. Information was scarce. I would hoover up anything I could find on alternative software from magazines, tradeshows and conferences. [...]
