Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
Great article explaining why product marketing is needed as well as product management and corporate marketing. This particularly struck a chord with me as my first exposure to product marketers and product managers were Microsoft employees. They use the opposite names to everyone else.
Great Article on ProdMktg != Marketing or ProdMgmt http://bit.ly/JNlCcI #ProdMktg
Always useful to understand contrary views. I disagree with this author. I believe it is useful to aim for a 13-year old reading audience. Helps you keep it crisp, straighforward and they are certainly not stupid.
Should ProdMktg Write for 13yo Audience? @MixedUpMktg says “No” I say “Yes” http://bit.ly/KuGErs #ProdMktg
At one time or another every business has to choose to aim for higher volume or higher price. Jason Cohen takes a balanced view explaining it depends on the market you are in and the type of business you want to run.
Which is better: Many customers at low price-point or few at high price? http://bit.ly/ImK44H #ProdMktg
Customer segments are only useful if you can target them and if understand why they have different attitudes to your products.
Segment Customers Should Explain “Why” they Buy http://bit.ly/K1fDPK #ProdMktg
Product Marketing is the art and science of generating attention, interest and adoption of your organization’s products and services.
Product Marketing Defined http://bit.ly/IYIz9Y #ProdMktg
5 Articles on Startups
Startups don’t need to be tech-based. And if you’re in tech there is a lot to learn from running any new business, even a cleaning business.
From idea to replacing Salary in 4 months. How I did it http://bit.ly/JjFvCn #Startup
One big advantage of avoiding VC funding, is you can spend 100% developing your product / market. And you get 100% ownership.
“From $0 to $500k in 1 year with no VC money” http://bit.ly/JoxnQU #Startup
Great products still need marketing. “They” won’t come unless you invest in marketing, but keep it simple. Complex marketing is less effective and a waste of money.
Building It Is Not Enough. Excellent Startup Marketing Post http://bit.ly/IrHWsg #Startup
Steve Blank’s new book is an incredible resource. But it is a heavyweight – physically and metaphorically. Here is a great summary to get you started.
Top 9 Mistakes a Startup Must Avoid http://bit.ly/IKw8A0 #Startup
Moving from a corporate job to a startup, you will need flexibility, flexibility and flexibility.
Culture in a Startup for Getting Stuff Done http://bit.ly/JjnvIb #Startup
5 Articles on Software Marketing
Very comprehensive article covering everything eCommerce sites for their product pages: reviews, videos, Q&A, social, search, call to action, trust…
Useful Advice for Ecommerce Websites http://bit.ly/JoCFvV #Software #Marketing
Small businesses should be closer to customers and be able to write the best marketing copy. But lack of marketing expertise may be restricting their business.
“Why Your Marketing Copy is Failing Your Small Business http://bit.ly/JoDBQP #Software #Marketing
Marketers know they have to include social, but it can suck so much time out of their day. Here are some tools to help you complete your social “routine” faster.
7 Tools To Make Your Social Media Easier http://bit.ly/Kor94w #Software #Marketing
Traditionally, there has been a divide between marketing and sales, with marketing “throwing leads over the wall” to sales. Inbound marketing presents a new opportunity to integrate sales into lead nurturing process – earlier and smoother.
How Inbound Marketing can be used by Sales too http://bit.ly/IG34FN #Software #Marketing
Who cares what Google thinks of your HTML / CSS coding? Everyone should care, assuming they want Google to easily find content on their site. SEO benefits aside, this is a well-written sensible guide.
Building a Website? Worth Reading Google’s Public HTML / CSS coding Guidelines http://bit.ly/IZdTVW #Software #Marketing
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